Caribou Coffee Announces Partnership with Chicago's Jewel-Osco Caribou Introduces Distinctive Coffeehouse and Shopping Experience to Chicago's Market-Leading Grocery Chain with Opening of New Retail Locations

MINNEAPOLIS, Aug. 20, 2012 /PRNewswire/ -- Caribou Coffee Company, Inc. (NASDAQ: CBOU), the second largest company-operated premium coffeehouse retailer in the United States, today announced it will be expanding its retail and commercial footprint in the Chicagoland area by teaming up with Jewel-Osco, the city's market-leading grocery chain. 

(Photo: http://photos.prnewswire.com/prnh/20120820/NY59428)

To kick-off this partnership, Caribou Coffee opened its first retail location within Jewel-Osco's Barrington store last week, with plans to introduce two additional coffeehouses in the grocery's Hoffman Estates and Countryside locations in the near future, as well as five additional coffeehouses within Jewel-Osco in 2013.

Through this partnership, Caribou will not only offer its signature, cozy coffeehouse environment and distinct offerings to Chicago consumers who visit Jewel-Osco stores, but the brand will also introduce its premium packaged coffee throughout the SUPERVALU-owned grocery chain. These offerings include a broad spectrum of roasts and blends that will provide shoppers with more quality options.  

"With the introduction of Caribou's partnership with Jewel-Osco, our goal is to provide Chicagoans convenient access to Caribou's best-in-class, premium coffee products, paired with a comfortable, warm and welcoming coffeehouse setting," said Mike Tattersfield, president and CEO of Caribou Coffee. "This is a significant partnership for Caribou, as it allows us to expand our distribution in one of our key markets and accelerate Caribou's growth among diverse business units in partnership with Chicago's market-leading grocery chain."  

The Jewel-Osco partnership is a key milestone in Caribou's plans for multi-channel growth. As part of its expansion strategy, Caribou plans to further expand among grocery and mass merchandise retailers nationwide.

Additionally, to celebrate the openings of the new Jewel-Osco locations this year, Caribou will reward three special fans with free Caribou beverages for the rest of the year, through its official "Text-to-Win Sweepstakes." For each location, Caribou fans can simply text a dedicated keyword during that store's respective contest period to the short code 70626 for a chance to win. Caribou will name one sweepstakes winner for each new Caribou location and participants must be residents of the new location's city. For the Barrington location, fans can text BARRINGTON to 70626 during the contest period, August 17-August 27, 2012, for a chance to win free beverages for the rest of the year. To learn more about this sweepstakes and view the full contest rules, fans can visit: www.cariboucoffee.com/jewel.

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter at @Caribou_Coffee.

About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of April 1, 2012, the Company had 585 coffeehouses, including 174 franchised locations, in 21 states, the District of Columbia and nine international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

CONTACT:
Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com

SOURCE Caribou Coffee Company, Inc.



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