Caribou Coffee Lites Up Summer with Four New Lite Sparkling Teas and Juices
New Caribou beverages are made with real fruit and tea; feature half the calories
MINNEAPOLIS, May 13, 2013 /PRNewswire/ -- Caribou Coffee Company, Inc., a brand committed to offering its fans premium food and drink experiences, today announced the introduction of four Lite Sparkling Teas and Juices made with real fruit and tea and featuring half the amount of calories. The new delicious and refreshing lite drinks, available in four flavors – Green Tea Lemonade, Peach Black Tea, Lemon Ginger Pomegranate and the limited-time, Apple Raspberry – are meant to be enjoyed by fans as they relish all that summer has to offer.
Caribou fans can enjoy the new Lite Sparkling Teas and Juices at their local Caribou coffeehouse starting today, Monday, May 13, 2013. A great deal of time and effort went into the development of these beverages to ensure they are as delicious as the original Sparkling Teas and Juices that Caribou guests have been enjoying, but with half the calories. These new beverages pair perfectly with one of the coffeehouse's fresh-out-of-the-oven breakfast sandwiches on the way to work or the beach, and can be savored as a refreshing afternoon treat on a hot summer day.
- Green Tea Lemonade – A balanced blend of healthy green tea and sweet lemonade.
- Peach Black Tea – Sweet peach married with the bold flavor of black tea.
- Lemon Ginger Pomegranate – A blend of tart lemon and sweet pomegranate balanced with the essence of ginger.
- Apple Raspberry – Two simple flavors come together to make a light but refreshing summer drink.
"As the temperatures start to rise, we understand that our fans want cool and refreshing drinks on long summer days," said Alfredo Martel, senior vice president of marketing and product management. "With our continued dedication to providing innovative menu offerings in our coffeehouses, we're excited to expand our Sparkling Tea and Juice line to include these new drinks with half the calories. These beverages are perfect for those looking for lighter options during the summer and all year round."
To help the community get ready for summer after a long winter, Caribou will be out and about in the Twin Cities area introducing its Caribou Cool Spot, a mobile sampling station, to local guests. Fans who visit the Caribou Cool Spot will have the opportunity to sample the new Lite Sparkling Teas and Juices and will receive a Summer Surprise Card – a Caribou gift card in the amount of $1 to $100. Guests can find out the value of their gift card by visiting their local Caribou Coffee. Throughout May, fans can help decide where the Caribou Cool Spot will be by tweeting their choice location to @Caribou_Coffee using the hashtag #CaribouCoolSpot. Come June, Caribou will help Minnesotans start their day off right by popping up at various locations throughout the Twin Cities. Fans are encouraged to watch @Caribou_Coffee for details.
Additionally, to celebrate the new drink lineup and reward its fans, Caribou guests who purchase a reusable tumbler Monday, May 13 through Monday, May 27 will receive a free sparkling beverage in their new tumbler. This is in addition to the 10 percent-off drink discount Caribou is proud to offer to fans who bring in their reusable drinkware throughout the year.
For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee, follow Caribou on Twitter at @Caribou_Coffee. For gift card details please visit: www.CaribouCoffee.com/CaribouCoolSpot
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.
Ruder Finn, Inc.
SOURCE Caribou Coffee Company, Inc.
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