Caribou Coffee Welcomes Oakdale, Minn. Residents to its Newest Coffeehouse Location New coffeehouse delivers best-in-class beverages, features drive-thru window

MINNEAPOLIS, Oct. 29, 2012 /PRNewswire/ -- Brooklyn Center-based Caribou Coffee Company, Inc. (NASDAQ: CBOU) today announced the opening of a brand new location: its second coffeehouse in Oakdale, Minn., located within the Bergen Plaza shopping complex.

On Friday, Oct. 26, 2012, Caribou officially welcomed Oakdale community residents to this new coffeehouse, located at 7009 10th Street North. Along with offering an array of the delicious handcrafted beverages and food products, which Caribou is known for, the just-opened coffeehouse also features a drive-thru window as a convenience for the local community.

"We're extremely excited to open our second Oakdale location in Bergen Plaza as we continue to grow in the Minneapolis-area," said Alfredo Martel, senior vice president of marketing and product management. "We are happy to offer the local community another Caribou location where they can enjoy our classic and seasonal beverages and food items."  

Like all Caribou coffeehouses, the new Bergen Plaza location offers a warm, friendly neighborhood environment for local residents to visit. Caribou also takes a community-centric approach when introducing new locations, so the company has designed this coffeehouse to foster an atmosphere where guests can get together and relax. Guests in the Oakdale area will be able to enjoy Caribou's best-in-class line of innovative handcrafted beverages and food items, including the latest additions to its breakfast sandwich line-up: the Spinach, Egg and Swiss Mini Ciabatta and Sausage, Egg and Cheese Biscuit sandwiches.

To celebrate the opening of its second coffeehouse location in Oakdale and to welcome the community, Caribou has also launched a special mobile "Text-to-Win Sweepstakes" and will reward one winner with free Caribou beverages for the rest of the year. To participate, fans can simply text BERGEN to the short code 70626 for a chance to win. Caribou will name one sweepstakes winner for the new location and participants must be residents of Oakdale, MN. Entries will be accepted between October 26, 2012 and November 25, 2012. To learn more about this sweepstakes and view the full contest rules, fans can visit: www.CaribouCoffee.com/Bergen.

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter at @Caribou_Coffee.

About Caribou Coffee

Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of July 1, 2012, the Company had 596 coffeehouses, including 188 franchised locations, in 22 states, the District of Columbia and ten international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

CONTACT:
Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com  

SOURCE Caribou Coffee Company, Inc.



RELATED LINKS
http://www.CaribouCoffee.com

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