Carlson Craft and LifePics Launch Robust, Social Product and Service for Weddings and Events
BOULDER, Colo., Aug. 19, 2013 /PRNewswire/ -- Carlson Craft and LifePics jointly announced today the launch of a new online service (Carlson Craft Photo Boutique) and mobile app (Carlson Craft Wedding Pics), both powered by LifePics and unique to the social stationery dealer space. The launch allows dealers who have a Carlson Craft Online Store the ability to offer a wide array of photo products and services online, including photo books, photo canvas, photo calendars, a wide assortment of photo gifts, and photo storage and editing software. The new Wedding Pics mobile app integrates with the Photo Boutique to allow users to share informal wedding photos taken on smart phones with the bride and groom, who can order prints or create photo products using the images.
This launch aligns with a recent announcement by Carlson Craft's parent company, The Occasions Group, of their significant investment in technology, products, and innovation to help their dealers renew their businesses.
"Many of our dealers currently provide services to their customers focusing on pre-event products," said Jenny Jandera, Marketing Manager at Carlson Craft. "Now they also have something to offer after the event, increasing the revenue potential in every event market with their current customer base, and carrying on the message that life should be celebrated."
According to a recent study by Strategic Toolbox, 55% of brides collect digital photos from their wedding guests, 53% create their own photo books through an online service, and 14% still use disposable cameras to get candid, informal wedding photos. The Carlson Craft Wedding Pics app applies directly to this market segment, providing a free, fun, and social way for couples and attendees to collect and share wedding images, and driving revenue to Carlson Craft dealers through photo products made from images taken by attendees.
"Today's world is all about connectivity, and with the launch of the Carlson Craft Photo Boutique and Wedding Pics mobile app, both powered by LifePics, we are seamlessly connecting consumers to their memories through the devices they use every day, while creating a brand new revenue stream for Carlson Craft dealers," said Paul Griffiths, Vice President of Marketing at LifePics. "This new and innovative product launch symbolizes how LifePics and partners like Carlson Craft are reinventing the photo industry, by merging advanced multi-platform technology with creative marketing strategies."