LONDON, May 3, 2013 /PRNewswire/ --
Carphone Warehouse has launched a retro-styled refit of the classic mobile phone fan favourite Snake.
The game created by digital agency STEAK is part of a wider move into production of digital content. The microsite draws on 90's revival pop-culture themes coupled with the humour of modern webculture. Tongue-in-cheek icons of the 90's make appearances throughout the game which can be played on PC, tablet and mobile.
Robert Thomas, Lead SEO Manager at Carphone Warehouse explains "To tie in with our 'Mobile Memories' campaign we have decided to revive the retro mobile game 'Snake'. It is part of a wider move to successfully deploy effective digital content, through a campaign devised and produced by digital partners, STEAK.
Ryan Foley, Account Director at STEAK continued "As it becomes increasingly difficult to be heard in the already crowded online space, we need to create something sharable and engaging. By tapping into 90's nostalgia we have used an already tried and tested concept and brought it to life in the present day."
The game, which launched today, is available to play at http://www.snakeretro.co.uk
STEAK is an international, integrated, digital marketing group. The STEAK team believe in a better way in digital; we pride ourselves on our understanding of the complexities of consumer behaviour in the 21st century, and utilising this knowledge to deliver the most from all digital channels.
STEAK employs specialists in search marketing, online advertising, website design, social media, affiliate management and mobile marketing. It devises digital marketing strategies and runs integrated campaigns, and whatever the media or channel used, Steak puts in place meaningful metrics and concentrates on hitting targets; everythingis focused on driving return on investment.
Last year, STEAK became part of the Dentsu Network, the largest single brand agency in the world, with over 100 offices in 27 countries, increasing its international capacity from Europe, Australasia and The Americas to now include Asia. For more information, please visit http://www.steakgroup.com/blog or follow Steak on Twitter @STEAKLondon.
About Carphone Warehouse
• Carphone Warehouse is the largest independent mobile phone retailer in the UK, with 794 stores nationwide
• Discover how to get more from your gadgets with eye openers from Carphone Warehouse. Eye openers is a YouTube channel which features videos of Carphone Warehouse team members sharing useful hints and tips on everything from laptops to Sat Navs to the latest mobile phones. With new videos being added each month, users can search through hundreds of videos at http://www.youtube.com/user/eyeopeners.
Contact: Alison Gram, Email: GramA@cpwplc.com
SOURCE Carphone Warehouse