Carrera Eyewear On Set Of Movie "RUSH"
NEW YORK, July 18, 2013 /PRNewswire/ -- Two-time Academy Award® Winning Director Ron Howard's much anticipated movie RUSH will hit worldwide theaters in September. Set against the sexy and glamorous golden age of Formula 1 racing, RUSH portrays the exhilarating true story of two of the greatest rivals the world has ever witnessed-handsome English playboy James Hunt played by Chris Hemsworth and his methodical, brilliant opponent, Niki Lauda played by Daniel Bruhl.
Staying true to the times, the legendary eyewear brand Carrera is prominently featured in the movie. Niki Lauda's character wears a pair of Carrera 80 sunglasses, a re-edition of the "best of Carrera sunglasses", models that made history. These metal glasses epitomize the brand's racing attitude, with their teardrop shape, combined with interchangeable polarized lenses, for high-quality vision in any light condition. The "Victory C® Logo" visible on the front is an unmistakable signature detail of the collection and a symbol of the brand's timeless style.
James Hunt's character wears a pair of teardrop-shaped injection-molded Carrera Speedway sunglasses, which stand out with their unique detail adorning the front and contrasting profiles on the front and temples.
Marlene Lauda, played by Alexandra Maria Lara, wears a pair of Carrera 16 steel/metal sunglasses, whose aviator-shaped frame is almost invisible, hidden behind the lenses, and is embellished with a double bridge bearing the embossed "C" logo on the front.
Also starring Olivia Wilde (TRON: LEGACY), RUSH is written by two-time Academy Award® nominee, writer Peter Morgan (Frost/Nixon, The Queen) and produced by Andrew Eaton (A MIGHTY HEART), Ron Howard, Academy Award® winner Brian Grazer (APOLLO 13, A BEAUTIFUL MIND), Eric Fellner (SENNA, TINKER TAILOR SOLDIER SPY), Peter Morgan and Brian Oliver (BLACK SWAN) and executive produced by Exclusive Media, Cross Creek Pictures, Todd Hallowell and Tim Bevan. RUSH will host its world premiere in London in September 2nd.
Carrera's history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the "Carrera Panamericana" road race. Originally the brand produced motorcycle goggles and ski masks, but it soon broadened its product range with ski helmets and then entered the fashion industry with its trendsetting collections of sunglasses and optical frames. Acquired by the Safilo Group in 1996, Carrera continues to be a successful leading international brand and a symbol of design, innovation and quality.
Founded in 1934, the Safilo Group is a leading international brand in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in Europe, the US, and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Bobbi Brown (starting 2014), Banana Republic, Bottega Veneta, BOSS, BOSS Orange, Celine, Dior, Fendi (starting 2014), Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue, Tommy Hilfiger. For further information: www.safilo.com
For further information:
Safilo Group Press office
Milan – Ph. +39 02 77807607
Padua – Ph. +39 049 6985322
SOURCE Safilo Group