CRANBURY, N.J., June 15, 2017 /PRNewswire/ -- Carrera of America, the manufacturer of slot cars and remote control vehicles, today announced it has named Rick Greenberg to serve as Company President.
Carrera of America is owned by Stadlbauer Marketing + Vertrieb GmbH in Salzburg, Austria. Andreas Stadlbauer, President Stadlbauer Group, said: "Greenberg was selected to run the American operations because of his strong, eclectic background in the toy industry."
Greenberg led the national and global sales teams as the President & CEO of Shelcore toys. Most recently, Greenberg served as the Principal and Business Development Advisor for Radiate (R88) LLC, a sales and marketing agency in Basking Ridge, N.J.
"Over his career, Rick has introduced and led several European toy companies to the U.S. market," Roger Balser, Managing Director, said. "We are looking forward to Rick leading Carrera's expansion to meet the many robust opportunities in this unique area of the toy and hobby industry."
As the CEO & President of Shelcore Toys, Inc., Greenberg oversaw a toy manufacturing company with 67 global markets, based in Somerset, NJ. Greenberg has negotiated long-term licensing agreements with Universal, Disney, Nickelodeon, DHX Media, WWE, and others, before selling Shelcore in 2006.
"Carrera slot car racing is steeped in tradition and is a hobby that brings families together. It's all about speed, competition and action and Carrera is infusing the latest trends to captivate today's tech-savvy children as a great hobby and brings families together."
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SOURCE Carrera of America