LAS VEGAS, March 31, 2016 /PRNewswire/ -- Cars.com, an online destination for consumers at every stage of car ownership, announced today that the company influenced 36 percent of 2015 total vehicle sales in the United States¹. In support of its role as an influencer in the purchasing decision-making process, Cars.com launched two new solutions today at the NADA Convention & Expo in Las Vegas. Cars.com Sell & Trade helps local dealers connect with consumers looking to sell a vehicle and Cars.com Lot Insights provides mobile shopping data from consumers on the lot.
"The automotive industry is a key driver of the U.S. economy, and we're extremely proud to have such a strong influence on vehicle sales," said Alex Vetter, CEO of Cars.com. "Cars.com is the trusted bridge between consumers and local dealers, and we're helping to deepen that relationship throughout the full lifecycle of car ownership."
In 2015, Cars.com launched new Service & Repair features, which helped connect car owners with trusted dealership service departments in their area. Today at NADA, the company will introduce Sell & Trade, a solution that allows consumers to quickly and easily sell a vehicle through a new Quick Offer mobile app. Car sellers upload vehicle information and receive real-time online offers from local dealers who will give cash with no obligations to buy from them. Dealers benefit by getting access to a new audience of consumers looking to sell a car and having control over the bidding process, which takes place anytime, anywhere through the Quick Offer for Dealers mobile app. In the end, dealers have a new solution to building their used car inventory, which is critical to profitability.
"Mobile is at the epicenter of our lives," said Vetter. "It only makes sense to develop solutions that meet the needs of today's consumers and advertisers, and Sell & Trade does just that. As the automotive industry continues to shift into a mobile-first world, Cars.com is committed to lead the way."
Consumers are using mobile on dealership lots to access real-time information from sites like Cars.com more than ever. Today, half of Cars.com's site traffic comes in from a mobile device. This has made tracking and targeting car shoppers across devices increasingly challenging for advertisers. Using exclusive geo-fencing technology, Cars.com has launched Lot Insights at NADA, a first-of-its-kind report that tracks Cars.com mobile shoppers on or near a dealer's lot and delivers valuable insights to advertisers.
"Lot Insights is a game-changer. We are the first in our space to quantify mobile shoppers on dealership lots across the country and capture their shopping behavior. This is a great first step for the industry to start advancing the attribution conversation and evolve marketing strategies and analytics to align with today's consumers," said Vetter.
Cars.com will provide demos of its two new solutions in booth 1572C at the NADA Convention & Expo at the Las Vegas Convention Center Friday, April 1 through Sunday, April 3. Sell & Trade is currently available in 21 U.S. markets and will be deployed nationally starting in April.
Launched in 1998 and owned by TEGNA Inc., Cars.com is a leading online destination that offers information from experts and consumers to help car shoppers and owners buy, sell and service their vehicles. With more than 30 million monthly visits to its web properties, Cars.com offers millions of new and used vehicle listings, reviews, unbiased editorial content, and a wide range of shopping tools.
¹Oracle Data Cloud, March 2016: Calculation based upon analysis of estimated 2015 vehicle sales share, using tracked desktop traffic and reported mobile traffic, which is based upon 2015 ComScore desktop/mobile user estimations.
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