NEW ROCHELLE, N.Y., March 31, 2016 /PRNewswire/ -- Casablanca Records, an imprint of Republic Records, and Jägermeister, the German herbal liqueur, are joining forces in a unique strategic marketing partnership. The alliance brings together one of dance music's preeminent labels with one of the top-selling imported liqueurs in the U.S.
"Jägermeister boasts a deeply rooted history in music, creating partnerships all around the world, and we pride ourselves in working with some of the most respected players in the music business," said Cliff Rigano, Director of Music Marketing at Jägermeister. "This latest initiative with Casablanca Records takes things up a notch by bringing together two innovative industry leaders to creatively support groundbreaking artists and bands that stand apart from the rest."
With its long history of promoting myriad musical genres, Jägermeister has always been at the forefront of new and innovative ways to connect with consumers through the power of music. The Casablanca partnership will build upon that tradition as the brand joins forces with Casablanca artists that speak to Jägermeister's heritage, ingredients and process through the creation of original video content, music videos, remixes and more. Talked-about artists Seven Lions, Prince Fox and Gazzo are already on deck to release exclusives through this unprecedented joint venture. Casablanca and Jägermeister will also work together to reach influencers with the partnership, building immersive engagement opportunities at various events throughout the year.
"We're very excited to break ground with Jägermeister on this partnership," said Casablanca Records general manager Brett Alperowitz. "With our shared focus on music, lifestyle and culture, this spirited alliance will take us well beyond the traditional brand sponsorship to impart something altogether new to music fans."
Jägermeister will also work with Casablanca artists on a number of the brand's other initiatives, including performances as part of their integrated Electronic Dance Music (EDM) festival program with Live Nation and the hosting of exclusive Stag's Club influencer events, as well as other digital, social media and PR activations.
To view the first installment of the three-part Gazzo documentary, "Gazzo Evolution", click HERE. Produced by Jägermeister and Casablanca Records, it is an intimate look at the New Jersey artist and producer's creative process, approach, and story. Be on the lookout for the next installments soon.
ABOUT CASABLANCA RECORDS
Casablanca Records, the legendary label of the '70s, defined the sound of its era. During the infamous days of Studio 54, Casablanca launched the careers of such artists as Kiss, Parliament, Donna Summer and Giorgio Moroder. Relaunched by Republic Records executive vice president Rob Stevenson, the label now focuses on dance and electronic music. Working with a global roster of both established superstars and emerging new talent, Casablanca Records is home to Tïesto, Stromae, Oliver Heldens, Seven Lions, Prince Fox, SIGMA, Crystal Castles and Hayden James.
Introduced 80 years ago, Jägermeister, German for "Master Hunter," is the second largest selling imported liqueur in the United States. Ranked 8th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 117 countries around the world. The iconic taste of Jägermeister is not left to chance but is due to decades of experience, a safely guarded secret recipe consisting of 56 natural herbs, blossoms, roots and fruits including star anise, cardamom, cinnamon and ginger roots, and 383 quality checks. The botanical ingredients are extracted in their raw, unprocessed form through a gentle, weeks-long process of cold maceration to create Jägermeister's base. The base, housed in more than 400 oak casks, then "breathes" for one full year, which is key to creating the complex and balanced flavor of Jägermeister's legendary taste profile. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. SFIC is a wholly owned subsidiary of MJUS. Visit www.jagermeister.com, www.facebook.com/jagermeisterusa or www.instagram.com/jagermeisterusa for additional information. DRINK RESPONSIBLY.
Video - http://youtu.be/ghhmvUMJ2RE
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/casablanca-records--jagermeister-strike-alliance-of-note-with-strategic-marketing-partnership-300244075.html