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CashStar partners with Punchbowl to deliver eGift Cards with Digital Greetings

Consumers can now include eGift Cards from top brands in their holiday cards to family and friends

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PORTLAND, Maine, Dec. 6, 2012 /PRNewswire/ -- Today, CashStar, Inc., the world's leading digital gifting and incentives company, announced a partnership with celebrations site Punchbowl.com that enables consumers to embed eGift Cards in their digital greeting cards.  Punchbowl's new eGift Card offering, combined with their modern greeting card delivery, gives consumers yet another reason to skip trips to the store and post office this season and instead quickly and conveniently send highly personalized eGifts that everyone on their list will love.

(Logo:  http://photos.prnewswire.com/prnh/20120814/NE55929LOGO )

The partnership, which uses CashStar's API to access eGifts from CashStar's roster of leading retailers and leverages Punchbowl's best-in-class digital greeting cards, enables consumers to enjoy eGifting experiences that are on-demand, modern, and personalized, from brands including Banana Republic, GAP, Piperlime, Athleta, Old Navy, Sephora, Spa Week, Charity Choice, L.L. Bean, Lands' End, Wine Enthusiast, Art.com, Travelocity, Aeropostale, and CHEFS Catalog.

"Our recent Last Minute Shopping Survey reflected that shoppers are struggling to remember and buy for everyone on their lists this holiday season. eGift Cards are a perfect and easy solution to help consumers reduce holiday stress and provide a gift that everyone enjoys," said David Stone, cofounder and CEO, CashStar. "CashStar's platform and API technology enables companies like Punchbowl to deliver a richer, more personalized eGift Card experience to consumers."

"CashStar's trusted relationship with retailers allows us to give consumers eGift Cards from brands they love," said Matt Douglas, CEO, Punchbowl. "As a result, we now offer modern, thoughtful gifts that our customers can send in minutes." 

Both CashStar and Punchbowl are Intel Capital portfolio companies.

About CashStar, Inc.

CashStar is the world's leading digital gifting and incentives company, preferred by the world's leading retailers. More than 250 brands leverage CashStar's on-demand B2C and B2B gifting technology and multi-channel marketing strategies. CashStar's brands acquire new customers, drive incremental sales, increase loyalty, and boost profitability by delivering unparalleled personalized, secure, and engaging eGift experiences via email, mobile and social channels. CashStar's clients include Best Buy, Chili's Grill & Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma.   To learn more about how CashStar is constantly innovating the way businesses strategically leverage gifting in the digital world, please visit www.cashstar.com or e-mail info@cashstar.com.

Contact:
Pauline Louie
Schwartz MSL
cashstar@schwartzmsl.com
(781) 684-0770

All trademarks are the property of their respective owners

SOURCE CashStar, Inc.



RELATED LINKS
http://www.cashstar.com

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