Casio America, Inc. Appoints Shermeen Greenmun as Vice President of the Timepiece Division

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May 01, 2024, 10:19 ET

New Leadership Signals Era of Evolution for Premier Timepiece Brand

DOVER, N.J., May 1, 2024 /PRNewswire/ -- Casio America, Inc. announced today the appointment of Shermeen Greenmun as the Vice President of the Timepiece Division. With over 25 years of expertise in fine horology and luxury jewelry, Greenmun brings a wealth of knowledge that will further the company's efforts in driving innovation in timepiece design and craftsmanship.

In her new role, Greenmun will oversee Casio's watch division and support the company's strategies in new customer acquisition and market expansion. Leveraging her extensive experience from renowned companies such as Rolex, Omega, Breguet, and Grand Seiko, Greenmun's track record of launching and relaunching brands in the U.S. market will be instrumental in expanding Casio's watch portfolio.

"As we commemorate the 50^th anniversary of Casio's watch business and the 40^th anniversary of G-SHOCK, we recognize both brands' enduring legacies," said Tomoo Kato, President and CEO, Casio America, Inc. "With a goal of further building our influence and strengthening our community, we are excited to welcome Shermeen as Vice President of the Timepiece Division. Shermeen's expertise will be instrumental in our strategy as we expand the G-SHOCK brand while upholding the timeless value of Absolute Toughness. Together, we are poised to usher in a new era of growth, reaffirming our commitment to delivering products that withstand time."

With a background rooted in luxury jewelry, Greenmun is well-equipped to support Casio's initiatives in the Guild Jeweler market, while expanding the brand's customer base. With a focus on developing the jewelry channel, while building upon the company's industry influence, Greenmun's appointment is paramount in shaping the trajectory of Casio's watch division.

"I've always had a nostalgic connection with Casio ever since my parents gifted me my first timepiece from the brand as a child," said Shermeen Greenmun. "Casio is one of the most trusted and beloved brands in the world, and it's an honor to join a company with such a rich history. I look forward to contributing towards the brand's evolution and continued reign as a key player in the luxury timepiece sector."

As Casio embarks on a new era of innovation, Greenmun will support the company's expansion and continued growth. Drawing from her proven track record and vast industry expertise, Greenmun's role as Vice President of the Timepiece Division will drive Casio's watch business to new heights.

For more information about the G-SHOCK brand, visit gshock.casio.com/us.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.casio.com/us/

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/

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SOURCE Casio America, Inc.