CASIO Launches 'Tougher is Smarter' Campaign

DALLAS, July 20, 2011 /PRNewswire/ -- CASIO launched an "extreme" campaign today to demonstrate the ultimate toughness of its newest G'zOne wireless phone, the CASIO G'zOne Commando™ (http://www.casiogzone.com/). Launched in April and available exclusively at Verizon Wireless (http://verizonwireless.com), the military spec Android-powered smartphone can withstand severe conditions and is being put to the test in six extreme scenarios. The campaign was developed by CASIO to show the world the impressive durability of the G'zOne line of devices and the Commando in particular.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/51201-casio-launches-tougher-is-smarter-campaign

(Photo: http://photos.prnewswire.com/prnh/20110720/MM37442)

The G'zOne Commando is unique from other phones in that it can essentially be beaten up and still function properly. CASIO created the campaign with the belief that the best way to show customers the extreme durability and reliability of this phone is for the company to test it themselves.

The G'zOne Commando is ideally suited for anyone with an active lifestyle and those who are prone to mishaps with their phones. The device can be submerged in three feet of water for up to 30 minutes; offers military-grade resilience against drops and extreme weather conditions; and comes equipped with Wi-Fi, mobile hot-spot capability for up to five devices, GPS, and high-security features for corporate e-mail.

Other key features of the product include G'zGEAR software, which allows the user to navigate outdoor environments with eight applications to enhance an active lifestyle. Applications include Earth Compass, Walking Counter, Adventure Training, Trip Memory, Tides, Thermometer, Sun/Moon Tracker and Star Gazer.

An additional element of the "Tougher is Smarter" campaign includes a sponsorship of the Los Angeles-based X Games 17 (http://espn.go.com/action/xgames/summer/2011/) on ESPN July 28-31.

For more information on the CASIO G'zOne Commando, visit http://www.verizonwireless.com or http://www.casiogzone.com or find it on Twitter at http://twitter.com/GzOne_Commando.

About NEC CASIO Mobile Communications, Ltd.

NEC CASIO Mobile Communications, Ltd. was spun off from NEC Corporation and took over the Mobile Terminal Operations Unit on May 1, 2010. On June 1, 2010 Casio Hitachi Mobile Communications Co., Ltd. was merged with NEC CASIO Mobile Communications, Ltd. The company brings together the many highly competitive technological assets possessed by NEC, CASIO and HITACHI to provide customers with highly innovative and reliable mobile phone products packed with cutting-edge technologies. For more information visit our website at http://www.nec-casio-mobile.com/.

SOURCE NEC CASIO Mobile Communications, Ltd.