TORONTO, March 4, 2014 /PRNewswire/ - Elite Email, a world leader in digital marketing based in Canada, released its CASL Survival Guide today, an online guide designed to help businesses worldwide prepare for Canada's anti-spam legislation (CASL) taking effect July 1, 2014.
"Marketers and business owners in Canada, the United States and abroad, have four months to get their mailing lists and other databases in shape to ensure compliance with CASL." says Robert Burko, President of Elite Email, Canada's leading email and mobile marketing provider.
One of the most aggressive anti-spam laws in the world, CASL means businesses cannot send commercial electronic messages (emails or texts) to Canadians after July 1, 2014, without proper consent. The penalties for violations can be up to a million dollars for an individual, and as high as ten million for companies.
"Businesses must adapt now and many organizations are not ready. They simply don't know how to prepare," says Burko, who is also an authorized speaker for the Email Experience Council. "Our CASL Survival Guide provides them with comprehensive steps to help navigate the path to compliance."
The free online guide outlines in layman's terms: the regulations, timing, requirements, penalties and exemptions (different for certain American and Canadian companies) surrounding CASL. Consent is at the heart of the new law. The guide helps organizations identify whether or not they have proper consent, and if not, how to secure it prior to the imminent deadline via a step-by-step action plan.
Compliance planning must go into high gear now. Elite Email's CASL Survival Guide, also available in pdf and eBook formats, is a helpful tool in understanding this new rule book, impacting the digital marketing landscape in Canada.
To jump ahead to important sections in the guide, see links below:
- Overview of CASL: understanding CASL, its phased implementation & final regulations
- CASL's Bite: penalties, who is affected & how it is enforced
- CASL Requirements: main requirements, differences between CASL & the Can-Spam Act
- Exemptions from CASL
- An In-Depth Look at CASL Consent
- How To Prepare for CASL
- Will CASL Ultimately Be a Good Thing? (industry opinions)
Elite Email is a leading, global, cloud-based, marketing service provider based in Canada. It has been helping customers achieve superior email marketing results for 10 years. Its award-winning, software-as-a-service platform allows organizations of all sizes to build and grow their mailing lists, create eye-catching emails, build integrated mobile campaigns, apps, social pages, and track results with detailed reports and analytics. As part of the "Top 50 Email Marketing Service Providers Worldwide" (Website Magazine, 2009), and the "25 Up-and-Coming IT Companies in Canada" (Backbone Magazine 2007), Elite Email also has an A+ Rating from the Better Business Bureau and the Direct Marketing Association's coveted Email Measurement Accuracy Seal. CEO Robert Burko recently won the "Business Excellence Award Winner - Under 30" by the Toronto Board of Trade.
SOURCE Elite Email