The Casper dog mattress is available in three colors (grey, blue, and taupe) and three sizes (Small, up to 30 pounds, $125; Medium, up to 60 pounds, $150; and Large, up to 90 pounds, $225).
"Since our launch in 2014, thousands of customers have shared photos of their dogs snoozing on Casper mattresses," said Philip Krim, Casper co-founder and CEO. "We immediately realized that our mission to provide a better night's sleep for everyone should also include our dogs. But designing a perfect dog bed was a unique challenge."
"Our typical product design process involves human centered design, including intensive beta testing and detailed user feedback sessions—things we couldn't rely on with dogs cause they tend to be less verbal," said Jeff Chapin, Casper co-founder and Chief Product Officer. "For almost two years, we studied the sleep patterns of dogs of all shapes and sizes. We even worked with a dog psychologist to learn more about canine behavior and used scanning electron microscopy to understand the interaction of different dog furs with different textiles. After developing dozens of prototypes, we finally found the perfect combination of materials to create a mattress that every dog loves to sleep on."
To celebrate the launch, Casper is hosting a Dogfluencer Steak Dinner and opening a pop-up dog mattress showroom, the Casper Dog House, in New York City. Famous "influencer" dogs, including Toast and Marnie, will walk down a green turf carpet and feast on a three-course steak dinner prepared by a gourmet chef. The Casper Dog House will be open to the public on August 19 and August 20. Dogs are invited to try the new mattress, jump in a tennis ball pit, explore a smell museum, and slurp fresh hot dog water.
Casper has also teamed up with the beloved animal content destination, The Dodo. As its content and donation partner, The Dodo will live-stream the launch experiences on social media. Casper and The Dodo are also donating dog mattresses to a local animal shelter, Animal Haven.
The launch of the Casper dog mattress marks the next step in Casper's domination of the sleep category and the company's global growth. This announcement follows the news of recent international expansion to the United Kingdom, Germany, Austria, and Switzerland, and an exclusive partnership with West Elm in the U.S.
For more information, visit casper.com/dogmattress.
Casper (casper.com) is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest growing consumer brands of all time, and its product line has increased to include sheets and pillows. Casper was named one of Fast Company's Most Innovative Companies in the World, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions of 2015.
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