Cat® S50c Launches with Verizon Connectivity

Durable Smartphone Provides Dust-proof, Drop-proof, Waterproof, and Push-to-Talk Solution for Rugged Market

Jan 14, 2016, 08:00 ET from Cat phones

HUNTINGTON, N.Y., Jan. 14, 2016  /PRNewswire/ -- Cat® phones, today announced the launch of the Cat® S50c rugged smartphone, connected exclusively on the Verizon network, a device rigorously tested and designed for challenging environments. The S50c's exceptional performance will benefit those braving the elements in rugged or tough all weather jobs, including rescue services, construction, ski patrol, boating and outdoor enthusiasts.

The Cat S50c comes from the globe's leading manufacturer of construction and mining equipment, Caterpillar Inc. and will be available from 14th January. The Cat S50c robust design meets United States Military standards and is IP67 certified providing protection against drops, water, dust, extreme temperatures, humidity, thermal shocks, vibration and salt mist.

According to recent industry research, Americans have spent $23.5 billion repairing and replacing smartphones in the last seven years, spending $10.7 billion on iPhone repairs alone. 33 percent of consumers stated they have either dropped or damaged their phone and 48 percent of all smartphone users stated they are currently using a damaged smartphone. In recent focus groups conducted by Bullitt Group with professional tradesmen and outdoor workers, respondents emphasized that damaging handsets in demanding work environments is a common problem. More than half of those spoken to had cracked or broken their phone screen in normal every day use, showing it was not truly fit for purpose.

"Consumers are becoming increasingly dependent on smartphones for all aspects of our daily lives as they far transcend their original purpose of voice communication," said Peter Stephens, Bullitt Group's CEO global licensee for Caterpillar. "The strategic achievement represented by this launch of the Cat S50c on the Verizon network confirms our commitment to offering our customers the industry's most innovative rugged smartphone with class-leading durability."

In addition to the rugged credentials the technical features of the Cat S50c make this the perfect companion for anyone working in challenging environments. The generous 4.7" HD Gorilla Glass scratch resistant display is fully operational while wearing gloves up to 4mm thick, with wet hands and even in the rain or snow. The Cat S50c is also Push To Talk ready. The dedicated key allows users to communicate instantly with one person or an entire workforce at the push of a button on the largest and most reliable Push To Talk network in the United States.

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Photo - http://photos.prnewswire.com/prnh/20160113/321741


 

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