Catalog Spree and Google Partner on Interactive Ad Content for Retailers
Retailers Can Now Create and Deliver Targeted Interactive Digital Ads at Scale Through the Google Display Network
LOS ALTOS, Calif., Oct. 2, 2013 /PRNewswire/ -- Catalog Spree, the personal digital mall that lets consumers browse, discover and shop their favorite brands, today announced it has teamed with Google to distribute interactive retail catalogs and lookbooks on the web through Lightbox Ads. These targeted ads will feature Catalog Spree's full-page catalogs and lookbooks, and will be distributed on the Google Display Network, which reaches more than 100 million American consumers.
This joint advertising offering for retailers compliments the best-in-class mobile retail solutions provided by Catalog Spree, including its all-digital publication platform and catalog shopping app for the iPad and iPhone. Retailers can now take content and assets created by and for Catalog Spree and have it automatically republished as a Lightbox Ad. This new joint offering is an ideal opportunity for retailers that want to target millions of web shoppers during the 2013 holiday season.
"Catalog Spree is out to change digital publishing for the retail world. From digitizing print catalogs to creating custom, interactive lookbooks, to now partnering with Google on Lightbox Ads, Catalog Spree offers the most comprehensive mobile and web distribution platform for retailers," said Joaquin Ruiz, CEO of Catalog Spree. "The avid shoppers on Catalog Spree's mobile app, coupled with the hundreds of millions of American shoppers that Google Lightbox Ads can reach, make up an incredible audience for any e-commerce retailer."
Catalog Spree is the first publisher outside of Google itself to publish and serve Lightbox Ad content. The innovative Lightbox Ad format begins as a standard ad unit and then transforms into a full screen shopping experience for consumers on the web.
Catalog Spree's interactive retail content can also be found on its app for the iPad and iPhone, and the web. Catalog Spree features more than 350 custom lookbooks, as well as digital versions of print catalogs, for top-tier retail and e-commerce brands such as Bloomingdale's, Fab, Forever 21, L.L. Bean, Nordstrom, One Kings Lane, Sephora, Target, The Land of Nod, and Urban Outfitters. All custom lookbooks are created with Catalog Spree's all-digital publication platform, Spree Studio.
For additional information on Catalog Spree, visit www.catalogspree.com.
ABOUT CATALOG SPREE:
Catalog Spree is the personal digital mall that lets consumers browse catalogs and lookbooks, discover new brands and share products they like. The award-winning app brings the fun of window shopping to the iPad and iPhone, connecting consumers with the brands they love in a personalized, one-stop mobile shopping experience. Catalog Spree works with retailers to publish digital versions of print catalogs, create custom lookbooks with its all-digital publishing platform, Spree Studio, and distribute content to over 100 million targeted shoppers on the web through its partnership with Google. Based in Los Altos, California, Catalog Spree is privately held and backed by angel investors and venture capital firms including Relay Ventures. For more information visit www.catalogspree.com.
SOURCE Catalog Spree
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