Catalog Spree Bridges The Gap Between Consumers And Advertisers With New Mobile Shopping Technology
"Spree Studio" Enables Full-Page Retail Lookbook Creation for Nearly Any Brand in Hours
LOS ALTOS, Calif., June 26, 2013 /PRNewswire/ -- Catalog Spree, the personal digital mall that lets consumers browse, discover and shop their favorite catalogs, today announced a new mobile technology to deliver more retail content to consumers and bridge the gap between these mobile shoppers and advertisers. This new technology, dubbed "Spree Studio," enables the creation of exclusive, full-page retail lookbooks or catalogs for nearly any brand in a matter of hours - dramatically increasing the amount of visually engaging content available to mobile consumers. Unlike online retail websites, these lookbooks allow consumers to easily flip through pages to browse, shop, share, and discover fashion and trends.
Mobile advertising for many lifestyle and designer brands has been limited to small banners, and SMS/MMS advertisements that do not showcase the emotional messages and ties that these brands hope to create. Instead, these brands thrive on beautiful, styled advertisements like those found in magazines. By offering custom, full-page lookbooks on the iPad and iPhone, Catalog Spree gives brands the ability to deliver these ads to millions of mobile shoppers. This creates a huge advertising revenue stream opportunity as Forrester Research predicts that U.S. mobile retail sales will grow from $8 billion to $31 billion by the end of 2017.
Using Spree Studio, Catalog Spree can now deliver exclusive retail lookbooks on mobile devices for nearly any brand in hours, as opposed to the months it takes to curate, create and publish a traditional paper catalog. Today, Catalog Spree revealed exclusive lookbooks for a number of brands popular with teens and young women, including Forever 21, jcpenney, Kohl's, Target, TOMS Shoes, Torrid, and Urban Outfitters - with hundreds more to come. In addition, Catalog Spree will soon offer lookbooks featuring curated content from multiple brands in an effort to provide consumers with a truly one-stop mobile shopping experience.
"Traditional magazines, catalogs and lookbooks are crucial to brands and retailers whose advertising campaigns thrive on visual, lifestyle images. Yet they don't have the appeal they used to, especially with consumers who now browse and shop on their mobile devices," said Joaquin Ruiz, CEO of Catalog Spree. "Catalog Spree has been able to take this very visual shopping experience and transfer it to the mobile world. By creating custom, exclusive lookbooks for hundreds of brands, we can radically increase the amount of content available to mobile consumers, which includes lifestyle advertisements. This new technology has the potential to drastically affect how retailers look at mobile advertising."
As the number-one rated catalog shopping app for the iPad and iPhone (also available on the web), Catalog Spree features more than 350 catalogs and lookbooks from top-tier brands including L.L. Bean, Lands' End, Macy's, Neiman Marcus, Nordstrom, One Kings Lane, and West Elm. This growth in lookbook content comes as the app itself experiences tremendous growth - users have increased by 350 percent in the last six months to top half a million, while engagement has increased to an average of 25 minutes per session on the iPad.
For additional information on Catalog Spree, visit www.catalogspree.com.
ABOUT CATALOG SPREE:
Catalog Spree is the personal digital mall that lets consumers browse catalogs, discover new brands and share products they like. The award-winning app brings the fun of window shopping to the iPad and iPhone, connecting consumers with the brands they love in a personalized, one-stop mobile shopping experience. Catalog Spree is a privately held company based in Los Altos, California, and is backed by Comcast Ventures and Relay Ventures. For more information visit www.catalogspree.com.
SOURCE Catalog Spree
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