The agency also offers a guidebook, A Practical Guide to Strategic Narrative Marketing, that provides a step-by-step process marketers and CEOs can follow to define and shape industry categories. It is available on Amazon at https://www.amazon.com/Practical-Guide-Strategic-Narrative-Marketing/dp/1478777575
"We have successfully helped companies – large and small – through this approach over the past 17 years," said Terri Douglas, co-founder and principal at Catapult PR-IR. "It focuses companies away from just talking about themselves and instead concentrates on their industry, how they can contribute and about a greater cause that rallies their employees, partners and all stakeholders together. It's helped companies raise money, shift or create market positions and successfully be bought."
Catapult's Strategic Narrative Workshop starts by researching competitors and digging into industry mega-trends and disruptive factors. Catapult then facilitates a one-day, on-site workshop with key executives that reveals a company's view of the industry and its category vision based on expertise and experience. It dives into market dynamics/trends, popular industry perceptions/mis-perceptions, industry challenges and opportunities, and possible new categories and/or best-practice processes. Catapult then compiles and analyzes the input from workshop participants and delivers a 100-percent unique industry narrative that focuses on industry vision and leadership. For many, it serves as the "umbrella message" companies find hard to articulate.
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About Catapult PR-IR
For 17 years Catapult has helped b-to-b tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that help organizations define and lead new or existing categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company's web site at http://www.catapultpr-ir.com.
303-581-7760, Ext. 17
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SOURCE Catapult PR-IR