BOULDER, Colo., June 5, 2017 /PRNewswire/ -- Catapult PR-IR (www.catapultpr-ir.com), a leading B-to-B high-tech PR firm and creator of Strategic Narrative Marketing, today announced a webinar, "Finding Your Narrative in a Crowded Content World," on Wednesday, June 14, 2017 at 2 p.m. Eastern, noon Mountain and 11 a.m. Pacific. Catapult will share its approach for creating industry-level messaging that is 100 percent unique, helps align organizations toward a higher, singular cause, and serves to lead the advancement and success of the overall industry. Registration is now open at: (http://www.chiefmarketer.com/webinars/finding-your-narrative-in-a-crowded-content-world/).
Tweet This: #Webinar on 6/14 | Learn how to strategically lead markets w/@catapultpr @chief_marketer @RogueWaveInc Register Now http://bit.ly/Catapult-Webinar
"I'm excited to introduce the industry narrative approach to messaging as more and more companies struggle to say something unique and meaningful," said Guy Murrel, co-founder and principal of Catapult, and author of "A Practical Guide to Strategic Narrative Marketing." "At Catapult, we've helped scores of companies with positioning and messaging, and we found that an industry-focused narrative is often the key to aligning companies under a common cause. It also shapes the development of content that is compelling and provides more depth than storytelling. The webinar will cover the practical steps it takes to adopt this approach."
Murrel will co-present the webinar with Christine Bottagaro, chief marketing officer at Rogue Wave Software (www.roguewave.com/). Rogue Wave Software partnered with Catapult twice to revamp its messaging strategy to align its growing business capabilities. Beth Negus Viveiros, managing editor at Chief Marketer (http://www.chiefmarketer.com/), will serve as the webinar host.
During the webinar, attendees will learn:
- The elements required for building an industry narrative platform that will differentiate the company in the market.
- How to focus your company on advancing the industry by defining a new or existing market category.
- How to develop a singular narrative framework that rides above a company and/or product description to tie together all of the "things you do."
To learn more about the Strategic Narrative Approach, you can purchase the book, "A Practical Guide to Strategic Narrative Marketing,": http://www.catapultpr-ir.com/practical-guide-to-strategic-narrative-marketing/
If you're interested in participating in a Strategic Messaging Workshop, click here: http://www.catapultpr-ir.com/strategic-narrative-messaging-workshop/
About Catapult PR-IR
Since 1999, Catapult has helped B-to-B tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that helps organizations define and lead new or existing categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company's web site at http://www.catapultpr-ir.com.
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SOURCE Catapult PR-IR