Catapult PR-IR Adds Gorilla Logic to High-Tech PR Client Roster
Catapult selected for its strong track record and experience promoting open source software and application development services and tools
BOULDER, Colo., June 16, 2011 /PRNewswire/ -- Catapult PR-IR, (http://www.catapultpr-ir.com), a leader in results-based public and investor relations for technology companies, today announced it has been selected by Gorilla Logic (www.gorillalogic.com) as its agency of record for ongoing public relations initiatives, including media/analyst relations, and social media support. Catapult was retained for ongoing services after the highly successful launch of FoneMonkey 5, the latest version of Gorilla Logic's open source functional testing tool for iPhone and iPad applications.
"Catapult's industry experience, relationships with key influencers and outstanding project management capabilities resulted in a fantastic launch of FoneMonkey that delivered both immediate and long-term benefits," said Stu Stern, CEO of Gorilla Logic. "Catapult not only created industry-wide buzz for FoneMonkey and Gorilla Logic, but also did a great job refining and articulating our positioning and messaging."
Gorilla Logic provides custom enterprise application development services to many of the world's leading software-driven organizations. It has a rich history of applying software engineering best practices to reduce the time and cost of delivering high-quality, full-featured applications with advanced functionality. Its technical leadership in mobile, rich Internet and enterprise applications showcases its broad platform expertise and exemplifies its commitment to software development best practices and quality. Its innovative work with emerging development platforms led to the creation of two industry leading open source tools for automated testing, FlexMonkey (Flex applications) and FoneMonkey (iPhone/iPad Apps).
"We are pleased to join the Gorilla Logic team to drive awareness and build a marketing-leading position that will contribute to the continued growth and success of the company," said Guy Murrel, co-founder and principal of Catapult. "Our extensive experience promoting open source software and Agile software development tools and services makes Gorilla Logic an ideal client."
About Catapult PR-IR
Catapult provides strategic public relations and investor relations services exclusively for technology companies. It helps clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Its client roster includes: Agile Alliance, FreeWave Technologies, Gorilla Logic, JNBridge, Hach Company, SparkFun Electronics, Tasktop and Thoughtworks Studios. For more information on Catapult call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com).
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SOURCE Catapult PR-IR
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