"All organizations need a strategic narrative that tells a 'story' that defines the landscape and trends of the industry, and conveys a clear vision for the future that focuses on the market segment's growth and promise," said Guy Murrel, co-founder and principal at Catapult, and author of the book. "This book outlines a proven approach that brings a company's vision to life and extends beyond marketing to every person in the organization. It facilitates a single, unified message – a common goal that many organizations find difficult to create."
With content and information overload on the rise, many companies large and small struggle to develop messaging that stands out and inspires positive action. Many also struggle to differentiate from their competitors, and feel frustrated to "lead" in a category that is filled with common stories and very similar claims. At the same time, nearly every market category, particularly within B2B tech markets, is undergoing significant industry disruption that results in market confusion, causing reactive company messaging that quickly becomes stale and outdated.
A Practical Guide to Strategic Narrative Marketing presents a new, step-by-step approach to company positioning and messaging. It provides the strategic benefits of adopting the approach, and outlines the process for conducting a narrative-development discovery session, elements of a strategic narrative framework, and actionable plans to introduce new categories and industry visions – both internally and externally. The end-result is an overarching message that helps drive public and analyst relations, social media marketing, content marketing and all forms of thought leadership.
As part of its introduction of the Strategic Narrative Marketing process, Catapult offers its Strategic Narrative Workshop and Messaging Framework, a one-day discovery session and follow-on narrative messaging framework that outlines a client's industry perspective and vision, along with creation of a unique category. To learn more, visit: http://www.catapultpr-ir.com/strategic-narrative-messaging-workshop/
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About Catapult PR-IR
For 17 years Catapult has helped b-to-b tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that help organizations define and lead new or existing categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company's web site at http://www.catapultpr-ir.com.
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