FORT LAUDERDALE, Fla., Feb. 10, 2017 /PRNewswire/ -- Catered Fit, one of the nation's premier Fresh Meal Delivery Companies, has completed the acquisition of Serving the Soul's highly prized customer list. Serving the Soul is an 8 year old South Florida Meal Delivery Company, located in Miami, Florida. Joshua Pardue, CFO of Catered Fit worked closely with Serving the Soul's founder and CEO, Marcos Quijano, in structuring the transaction. This transaction is significant as South Florida has seen a noticeable increase in the demand for daily fresh meal delivery service, and that has given rise to a number of smaller operations trying to capture market share. However, before opening their doors, many of these entrepreneurs lack the appreciation for the complexities around logistics, quality, freshness, market expansion and pricing pressures. According to Mr. Pardue, "Catered Fit is particularly excited to migrate Serving the Soul's customers to our platform, as Marcos has built a strong brand and loyal client base that appreciate higher quality food and exceptional service – our trademarks."
Marcos Quijano is quoted, "We couldn't be more excited to migrate our customer base to Catered Fit. Catered Fit, over the past several years, has stood out as a leader in the meal delivery service vertical throughout Florida. Catered Fit does both the big and small things right, always putting their customers first whether it comes to using the freshest ingredients or investing in better communication channels. We are confident that the integration will be smooth and seamless." Mr. Quijano will stay on with Catered Fit past the transition to head its South Florida Corporate Sales activities. "We welcome the history and industry knowledge Mr. Quijano brings to table and are thrilled with the opportunity to be able to offer his members the benefits of the Catered Fit member platform," commented Adam Friden, Founder and CEO of Catered Fit.