CHICAGO, April 15, 2016 /PRNewswire/ -- Cat's Pride® announces a national "Couple of the Week" promotion as part of the launch of the new Cat's Pride Fresh & Light Ultimate Care® lightweight litter. The "Couple of the Week" (catspride.com/couples #CoupleOfTheWeek) photo contest runs April 15 – June 14, 2016 and encourages cat owners to share the unique relationship they have with their cat. The promotion is part of the new "Cats are Complicated. Great Litter is Simple." campaign which features award-winning actress Katherine Heigl, best known for her roles in "Grey's Anatomy," "27 Dresses" and "Knocked Up," as a recurring character—a cat/owner couples therapist. In partnership with the Jason Debus Heigl Foundation™, Cat's Pride is donating a portion of sales proceeds from their new Fresh & Light Ultimate Care® products to benefit the Foundation.
Participants can enter once weekly and are asked to submit a photo of themselves with their cat, along with a story of what makes their relationship complicated online at catspride.com/couples.
- One winner will be chosen weekly and entries will be judged for originality, creativity, authenticity, relationship complexity and entertainment value. Seven weekly winners will be selected for a $1,000 prize each.
- A weekly second place prize will also be rewarded with a year's worth of free Cat's Pride Fresh & Light Ultimate Care lightweight litter.
- One grand prize winner will be selected at the end of the promotion, based on the highest number of social media votes at catspride.com/couples to win $2,500.
- The contest winners will be showcased on the contest Facebook page and announced through social media and email.
Throughout the contest, participants will be encouraged to share their contest submissions via social media, and to solicit votes from their social media followers by directing them to the contest site catspride.com/couples. The submission with the most votes at the end of the contest will win the grand prize of $2,500. See catspride.com/couples for official contest rules and additional details.
Cat's Pride Fresh & Light Ultimate Care is a revolutionary litter that delivers the ultimate performance, including 10 day odor control*, the strongest clumps and low tracking. Cat's Pride Fresh & Light Ultimate Care is the best lightweight litter and is 50 percent lighter† than traditional scoopable litters. A portion of every sale of Ultimate Care will go to support the work of the Jason Debus Heigl Foundation to help end the needless suffering of animals.
"At Cat's Pride we know the relationship between a cat and its owner can get complicated," said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat's Pride. "We look forward to celebrating the unique bond owners have with their cats with our Couple of the Week promotion."
About Katherine Heigl
Katherine Marie Heigl is an Emmy Award winner, a two time Golden Globe nominated actress, and producer, best known for her starring roles in the feature films "The Ugly Truth", "27 Dresses" and "Knocked Up", as well as her portrayal of Dr. Isobel 'Izzie' Stevens in the television medical drama "Grey's Anatomy". Heigl will next be seen in the upcoming Warner Bros. feature "To Have and To Hold" starring opposite Rosario Dawson and directed by Denise DiNovi. In addition to her work in front of the camera, Katherine partnered with her mother and manager Nancy Heigl to form the production company Abishag in 2007. In 2008, Katherine co-founded the Jason Debus Heigl Foundation, an organization dedicated to ending animal cruelty and abuse and promoting animal welfare. Heigl is married to singer-songwriter Josh Kelley and the couple has two daughters Nancy Leigh Mi-Eun and Adalaide Marie Hope. Heigl lives in Utah, where she resides with her family, nine dogs and four cats. For more information please visit: http://www.kheigl.com/biography/.
Oil-Dri Corporation of America, a leading supplier of specialty sorbent products for agricultural, horticultural, fluids purification, specialty markets, industrial and automotive, is celebrating 75 years of sorbent mineral expertise. Oil-Dri is a leading manufacturer of cat litter. "Cat's Pride" "Fresh & Light Ultimate Care" are registered trademarks of Oil-Dri Corporation of America. From research and development at our Innovation Center outside of Chicago to our manufacturing plants in Georgia, Mississippi, Illinois and California, our Cat's Pride products are proudly made in the USA. For more information, visit www.oildri.com or www.catspride.com.
*When used as directed. Based on laboratory testing.
†See product for details.
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SOURCE Oil-Dri Corporation of America