NEW YORK, June 23, 2016 /PRNewswire/ -- Leading integrated marketing family of agencies, Causemedia Group, today announces the launch of Matchfire, a marketing and technology company for business and social impact.
"Purpose has always been core to what we do, and as Causemedia Group evolved and grew over the past 10 years, we realized we had a unique opportunity to bring our brands together as a new kind of marketing company," said Chris Noble, CEO of Matchfire.
"By blending strategic creative services with technical solutions and data-driven insights, Matchfire can execute the big idea, and has the team and tools to make it grow and resonate to ignite action and advocacy for our clients and their audiences. This approach to marketing is a model that more agencies and technology companies are going to have to embrace to engage today's consumers and advocates."
Formerly, the Causemedia Group companies included:
- StudioGood: Digital Marketing Agency
- Kompolt: Charity Auction Firm
- patron: Branding and Design Agency
- Matchfire: Marketing Automation Technology Products
Matchfire continues Causemedia Group's legacy of developing award-winning, industry-leading campaigns by offering companies, nonprofits, and partners an expanded suite of services and SaaS marketing technology products, to collectively drive deeper consumer engagement for business and social impact.
Services include: strategic creative services, data analytics, business and social purpose consulting, branding, design, digital marketing, website and mobile app development, nonprofit fundraising, content marketing, and campaign planning, creation and execution.
Matchfire's marketing technology products amplify client campaigns and media by acting as a foundation and common thread for marketing efforts, building ROI and retaining audiences over time:
- Mently, a consumer experience engine that enables brands to predict and create smart interactions with their audience
- Storily, a SaaS company that delivers data-generated engagement, audience insights and content targeting
Matchfire builds the next generation of tools, platforms, campaigns and startups to ignite action and advocacy. Emerging or established, brand or nonprofit, Matchfire's data insights, creative services, and marketing automation tools work together to change attitudes and actions. The Matchfire team spans the country, with offices in New York City, Washington DC, Dallas, and San Luis Obispo. For more information, please visit www.matchfire.com
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