Cavender Cadillac does customers' homework New research tool make comparisons a breeze

SAN ANTONIO, June 27, 2014 /PRNewswire-iReach/ -- As one of the premier dealers of one of the premier brands of automobiles in the San Antonio, TX area, Cavender Cadillac has had to remain flexible in the adoption of new techniques to inform their customers about their product. The days of relying on traditional media like newspapers, television or terrestrial radio as reliable stream to educate the public are not the powerhouses they once were. For a new century a new technology must be tapped. For a cutting edge company like Cavender Cadillac that means taking full advantage of the internet. It is this commitment to digital technology that has led to the development of the "Cadillac Models Versus the Competition" tool.

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According to several studies, a huge majority of car-shoppers begin their journey online from the comfort of their homes. There is no doubt the internet has revolutionized how people educate themselves and choose their next vehicle. The problem is the overwhelming amount of information that can inundate a browser in a matter of seconds. A simple search for a basic keyword like "new cars for sale" could easily yield hundreds of thousands of results. Nobody has enough time in the day to sift through the wheat and the chaff of the internet. This is where the "Cadillac Models Versus the Competition" tool comes into play.

The internet arm of Cavender Cadillac has started to build out a portion of their website that is dedicated to comparing each vehicle in their inventory to an array of competing models from all over the world. Each comparison uses largely the same objective criteria so the experience will be consistent and easy to understand for those that may not necessarily know the complicated lingo that often in incorporated in the automotive community. Additionally, as time goes by these pages will be archived so an interested party can comb through the compiled information and quickly see how a particular vehicle has progressed over time.

The Cavender Cadillac inventory can be viewed at www.cavendercadillac.com. The showroom is located at 801 Broadway, San Antonio, TX, 78215. Anyone with questions about finding further information about any vehicle in the Cavender Cadillac inventory should contact a sales professional at 210-226-7221.

Media Contact: Roland Perez, Cavender Cadillac, 210-226-7221, rperez@cavenderauto.com

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SOURCE Cavender Cadillac



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