In a NADA video released last week, Peter Welch, president of the National Automobile Dealers Association, walked through the flood-ravaged areas of Baton Rouge describing the damage to homes. NADA is urging the entire auto industry to support the flood victims.
"We commend CDK Global for this generous donation, and encourage other allied companies to do the same by making a donation today to the NADA Foundation's Emergency Relief Fund," Welch said. "Now that the flood waters have receded and the damage has been assessed, the requests for financial assistance are growing each day."
To donate to the NADA Foundation fund, visit www.nada.org/emergencyrelief or call 703.821.7233. Checks can be made payable to NADCF Emergency Fund, c/o NADCF, 8400 Westpark Drive, MS 7, Tysons, VA 22102.
According to the American Red Cross, the response effort will cost at least $30 million and may grow as the recovery begins in the region. CDK will also institute an employee match to the American Red Cross as a part of their employee giving program.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK's solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.
About the NADA Foundation's Emergency Relief Fund
The NADA Foundation's Emergency Relief Fund – NADA's philanthropic arm – provides financial assistance to dealership families affected by unforeseen emergencies and natural disasters, such as flooding, hurricanes and tornadoes. Established in 1992, the fund has distributed millions of dollars to more than 8,700 dealership families in need.
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SOURCE CDK Global