2014

Celebrate a Summer of Adventure with New Travel-Inspired Charms from PANDORA Jewelry

COLUMBIA, Md., July 9, 2013 /PRNewswire/ -- Take a trip across the country or around the world this summer with PANDORA's latest collection of charms inspired by journeys to new and favorite destinations.

(Photo: http://photos.prnewswire.com/prnh/20130709/DC44613)

The newest travel-themed pieces include three sterling silver dangle charms, which resemble some of the most notable architectural icons in the world. The Sydney Opera House charm captures the marvel that has become a symbol of artistic excellence in Australia. The newest European charms include a delicate Venetian gondola and Moscow's most famous building — St. Basil's Cathedral — a medieval masterpiece that often takes one's breath away.

Consumers who love summer adventures will adore the "Scooter" and "Up and Away" hot air balloon charms, each adorned with splashes of colorful enamel. The "Adventure Awaits" miniature passport dangle charm is the perfect travel memento and can be worn on a traditional PANDORA clasp bracelet, leather or colored fabric cord, or necklace chain. Create a travel-themed bracelet or add a personal adventure charm to an existing bracelet as a stylish way to commemorate an amazing trip.

"The thrill and adventure of summer holidays create memories that last a lifetime, and these new designs allow women to wear those keepsakes all year-round," said Angel Ilagan, Vice President, Marketing, PANDORA North America. "From a hot air balloon, which celebrates carefree travel, to national icons that celebrate a destination — these new charms capture the unforgettable moments of the journey."

In addition to these new travel-inspired charms, PANDORA also offers suitcase, tropical island, airplane, Eiffel Tower and Statue of Liberty designs, among others.

To view the new or existing pieces, or to locate an authorized PANDORA retailer, visit www.pandora.net.

About PANDORA

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,200 locations, including approximately 900 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter (@PANDORA_NA).

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,200 people worldwide, of whom more than 4,200 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 900 million). For more information about PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA Jewelry



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