2014

Celebrate Spring With Baskin-Robbins' Line-Up Of New Menu Items Available Throughout The Month Of May Baskin-Robbins Announces its May Flavor of the Month Blueberry Shortbread, Mixed Berry Waffle Cone and its Classic Coke® Float

CANTON, Mass., May 1, 2013 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced a special line-up of new menu items for the month of May. Available now at participating Baskin-Robbins locations nationwide, the featured menu items include:

  • Blueberry Shortbread Ice Cream: The May Flavor of the Month features shortbread and blueberry-flavored ice cream with a tasty and textured lemon shortbread cookie swirl.
  • Mixed Berry Waffle Cone:  This new waffle cone option features a delicious mixed-berry flavor.
  • Blueberry Shortbread Milkshake: A delectable milkshake made with Blueberry Shortbread ice cream, milk and simple syrup.
  • Berry Waffle Crunch 31 Degrees Below®: Features smooth and creamy Baskin-Robbins vanilla soft serve blended with strawberry topping and crunchy Mixed Berry Waffle Cone pieces.
  • Coke® Float: This refreshing, creamy beverage is made with Baskin-Robbins' vanilla ice cream or soft serve and ice cold Coca-Cola®.

"With the weather warming up, we're excited to offer our guests a special line-up of menu items that celebrate the flavors of the season," said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Product Innovation at Dunkin' Brands. "Our Blueberry Shortbread ice cream served in a Mixed Berry Waffle Cone combine the refreshing flavors of spring into one delicious frozen treat. We're also thrilled to add the Coke® Float, a classic ice cream parlor treat, to our menu this month."

In participating Baskin-Robbins shops nationwide in May, Blueberry Shortbread ice cream is available by the scoop – in a cup or in a Mixed Berry Waffle Cone – or as a Milkshake. The flavor is also available in fresh-packed pints and quarts, so ice cream lovers can bring this delicious flavor home to enjoy with family and friends or to create their own specialty ice cream desserts.* The new Coke® Float will be available at participating Baskin-Robbins locations nationwide for the months of May and June.

For more information about Baskin-Robbins and its wide range of ice cream flavors and frozen treats, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

(Photo: http://photos.prnewswire.com/prnh/20130501/NY04681 )

(Logo: http://photos.prnewswire.com/prnh/20121022/NY96752LOGO-b )

Contact:
Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com

SOURCE Baskin-Robbins



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