ALISO VIEJO, Calif., May 14, 2012 /PRNewswire/ -- Milkalicious provides stylish Maternity and Nursing Apparel for the modern mom. New to the market, Milkalicious announces M2, designed by Jaymie Gomez. Jaymie Gomez is a former fashion publicist and wife to Black Eyed Peas singer Taboo. Each piece was designed and constructed to be fashionable and practical. The fabric and fit are essential elements in every piece -- soft, luxurious, and hugging your curves. The pieces keep their shape, whether it is from a growing bump or from nursing. The M2 Tee, Tank and Wrap Top were designed with Memory Form Technology™. The simple pull-over function for breastfeeding mothers allows the garment to be pulled down over the breast, then snap back into place. No stretching! The top will look the same no matter how many times you pull it!
"While nursing my first son I struggled to find comfortable and functional nursing bras and clothes with a contemporary style. Pregnant again with my second son, I was determined to design a line of loungewear clothes for moms who want to feel sexy and stylish while nursing," Jaymie said. Jaymie's line of nursing apparel is available for purchase now at www.milkalicious.com.
Founded in 2008 by Jennifer Ritchie, an Internationally Board Certified Lactation Consultant, Milkalicious is a business created by her personal cause to provide a more realistic approach to educating and supporting new mothers about breastfeeding. The Milkalicious brand supports, educates and empowers breastfeeding mothers through prevention, style and confidence.
"The M2 line does not look or feel like maternity or nursing apparel. Jennifer says. "The fabric as well as the Memory Form Technology separates it from anything currently available on the market. No straps, flaps, or clips, just a stylish piece of clothing that is very functional. All of the products are made in the USA, and Jaymie's designs are truly amazing."
"A question I get a lot is: Why would a Lactation Consultant have any interest in creating a clothing line?" Jennifer continued. "I have the pleasure of meeting with pregnant and nursing mothers on a daily basis, and I know there is a lot of pressure on new moms this day and age. Jaymie and I saw an opportunity to make a new mom feel good about themselves by being stylish while being comfortable, so the answer is, we had to do it!"
The current line of Milkalicious nursing apparel includes a sleep bra, sports bra, and a tank top that includes a built-in, hands-free pump bra. Additional information on the Milkalicious product line can be obtained at http://www.milkalicious.com.