Celebrity Hairstylist Launches New Beauty Breakthrough

NEW YORK, Feb. 26, 2015 /PRNewswire/ -- Known for revolutionizing the hair tool industry with the award-winning BEACHWAVER PRO, the first ever rotating curling iron, celebrity hairstylist Sarah Potempa continues to define the hair tool category with the introduction of the highly-anticipated, BEACHWAVER S1. 

With the BEACHWAVER PRO already favored by many of Hollywood's elite including Molly Sims and Lea Michele, the new BEACHWAVER S1 is destined to be a beauty game-changer. Available exclusively at Ulta Beauty and Ulta.com for $129, exclusive videos, with step-by-step how-to tutorials can also be found at www.youtube.com/sarahpotempa.

Product Description:

The unique curling iron rotates on its own in both directions allowing users to create three different styles ranging from defined curls and loose beachy waves, to coveted, glam waves with the touch of a button.  Featuring unsurpassed technology, a customized  5.5" lightweight, ceramic barrel that evenly distributes heat, LED digital temperature control, ergonomic handle and beveled no-kink, the new patent-pending BEACHWAVER S1 offers users the same professional quality features as the original Pro version, with additional user-friendly options ideal for the hair tool beginner or for those with shorter styles.  

An arrow button and fast/slow speed switch gives women the ability to return the clamp to the home position for easy styling, allowing users to safely rotate their way to perfect waves in as little as ten minutes.

Key Features:

• 5.5" ceramic rod with custom heaters
• Ceramic barrel distributes even heat
• Digital temperature clock ranging from 290 - 410 degrees suits all hair types
• Dual rotation: Arrow button control
• 8ft swivel cord
• Home button to return to start position
• Small clamp holds section of hair in place preventing kinks or having to wrap/hold by hand
• Fast/Slow speed rotation option

"My goal was to create a high-performing, easy-to-use tool that would help women save time and effort, allowing them to achieve professional looking results at an affordable price point," says Potempa.  "We are focused on finding innovative solutions for real hair styling problems for everyday consumers and feel confident the new BEACHWAVER S1 will be a welcomed edition to the Sarah Potempa family!"

@sarahpotempa | @thebeachwaver

About Sarah Potempa
Celebrity hairstylist Sarah Potempa is known for creating beachy waves, braids, and red carpet glamour. For the last 15 years, she has styled hair for the covers of magazines, movie premieres, ad campaigns, celebrities, and even styled the hair of the president. With a vision to help teach all women how to style their hair like a celebrity, Sarah created her own line of innovative, easy-to-use tools that are loved by her clients as well as women everywhere. Her mission is to help women feel more beautiful, inside and out, by providing the highest quality hairstyling tools and the education necessary to achieve red carpet looks at home.

Video - http://youtu.be/J_ujC0HlrM8
Photo - http://photos.prnewswire.com/prnh/20150222/176968
Logo - http://photos.prnewswire.com/prnh/20150222/176969LOGO

SOURCE Sarah Potempa

Related Links

http://sarahpotempa.com