Celebrity Model Toccara Jones and Seasoned Mixologist Jordan Bushell Shake Up Hennessy Remixed Cocktails on Cross-Country Tour
Hennessy will bring together two dynamic personalities, four cocktail varieties and one premium blendable spirit to eight cities this spring
NEW YORK, March 4, 2011 /PRNewswire/ -- Following the success of the Lady Hennessy tour, celebrity model, Toccara Jones, has been selected by the brand once again; this time for the Hennessy Remixed, featuring Lady Hennessy program. Starting in February, Hennessy, the number one selling cognac in the world, is kicking off Hennessy Remixed, an eight city-tour with Toccara who will be sharing Hennessy's rich history of blending with consumers in a tangible way. She will be making stops across the country visiting local Hennessy accounts and distributors and connecting with Hennessy fans. Accompanying her will be Hennessy Master Mixologist Jordan Bushell, who will be mixing unique cocktails from Hennessy's robust portfolio. Hennessy Remixed will highlight Hennessy V.S, a classic blend of 'eaux-de-vie' that boasts versatility and can be enjoyed neat or in a mixed drink. Hennessy Remixed touts four custom flavor profiles, Citrus, Berry, Ginger and Apple, each of which can be mixed depending on a consumer's level of expertise: easy, intermediate and expert, making these Remixed cocktails accessible for all to enjoy.
"I was honored when Hennessy came to me again and asked me to lead Hennessy Remixed with mixologist Jordan Bushell," said Toccara Jones. "The four flavor profiles are each varying - and might I add delicious - examples of the many ways Hennessy V.S can be enjoyed. Jordan and I are excited to travel the U.S. together to shake things up and add a twist to a classic spirit."
Jones and Bushell will make stops across the country, kicking off in Atlanta, followed by visits to Atlantic City, Chicago, Cleveland, Dallas, San Francisco, Philadelphia and New York City, educating Hennessy fans how to blend Hennessy V.S Remixed cocktails. They will be visiting local retail accounts as well as bar and nightclub venues, connecting with Hennessy drinkers over these specially made cocktails.
"Hennessy represents a blend of the best the world has to offer; from the blending of the eaux-de-vie and the creation of the barrels to talent, culture and cocktails," said Andy Glaser, Senior Vice President Hennessy Business. "Together, Toccara Jones and Jordan Bushell embody a unique blend of talent that we have brought together to connect consumers to our brand through the Hennessy Remixed program, right in their hometowns."
Fans of Hennessy can get involved in the Hennessy Remixed program through an official Hennessy Remixed sweepstakes. One Hennessy consumer will win a trip for two to New York City, a complimentary dinner and mixology session with Lady Hennessy, Toccara Jones and Master Mixologist, Jordan Bushell. Hennessy fans can enter in one of three ways: visit the Sweepstakes tab on Hennessy page on Facebook.com, text "HENNESSY" to 44144 or enter by mail.
For more information about Remixed featuring Lady Hennessy, and how to enter the sweepstakes, visit www.Hennessy.com or Facebook.com/Hennessy.
Hennessy is imported and distributed in the U.S. by Moet Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moet Hennessy Louis Vuitton S.A.
Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.
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