Celebrity Mom Tia Mowry Introduces the Launch of the First-Ever Machine Washable Playard from InGenuity™ A Breakthrough Innovation in Playards is Designed for Cleanliness & Convenience

NEW YORK, Oct. 18, 2012 /PRNewswire/ -- InGenuity, the baby brand designed to make life easier for busy parents, introduced the first-ever machine washable playard on Thursday, October 11, 2012, at Home Studios in New York City. The event, which featured a presentation by actress and author Tia Mowry, unveiled a true innovation in infant gear, the InGenuity Washable Playard™.Mowry was on hand to present the playard that goes where no other playard has gone before: the washing machine! Available in three fashions—Sumner, Shiloh and Disney Baby THE LION KING™—the new baby gear complements any home decor, while providing baby with a clean environment for playing and napping. 

(Photo:  http://photos.prnewswire.com/prnh/20121018/NY95869 )

The Washable Playard is the latest innovation from the InGenuity baby gear brand, known for pairing smart ideas and new technology to solve everyday problems for parents. Hitting stores just in time for cold and flu season, the Washable Playard provides parents with an easier way to maintain a clean and healthy environment for baby.

Presenting the first-ever machine washable playard with her own personal anecdotes on parenting, Mowry included smart tips and tricks to keep baby's play space clean.

"I am thrilled to introduce the launch of the InGenuity Washable Playard. Now that I am a mom, I look for ways to simplify my life, and finding products that take the worry out of keeping my child safe is a big priority for me," Mowry said. "The InGenuity brand has created a smart solution for keeping a playard as clean as the rest of baby's bedding.  This was a big concern for me as a new mom, so I am thankful there is an innovative product out there to help make this easier."    

The new InGenuity Washable Playard is made with fabrics that can be easily removed in about a minute for thorough machine-washing and easily zipped back on for a clean play area. Other benefits include a Just Right Height™ changing table, which pivots out of the way, and a One Less Step™ feature, allowing the playard to quickly fold with the bassinet still in place for parents on the move. The playard also includes a Soothing Sounds Station™ that has 5 melodies and 3 nature sounds to comfort baby.

Throughout the event, the InGenuity team demonstrated the Washable Playard's superior features and unique design concept. Media were also invited to test all the products available in three InGenuity collections, including the Automatic Bouncer™, the Smart & Quiet Portable Swing™, the Chair Top High Chair, and the Cozy Coo Sway Seat™.

Disney Baby THE LION KING™ Premier Washable Playard™ with innovation from InGenuity™ is available at Babies"R"Us and the InGenuity Washable Playard™ in Sumner fashion is available at Buy Buy Baby. The InGenuity Washable Playard with Dream Centre™ in Shiloh fashion will be at Babies"R"Us January 2013.  (MSRP $159.99 - $179.99)
To learn more, log onto http://www.ingenuitybaby.com

ABOUT INGENUITY

InGenuity™ combines the latest innovations with on-trend styling and plush fabrics to create the most soothing and attractive baby gear offering possible. Each product is designed with smart solutions, technologies and features that make life with baby even more enjoyable and easier for parents. From a bouncer that bounces by itself, to a swing that runs on one set of batteries for baby's first year, this brand of innovative gear products raises the bar on feature and fashion.

ABOUT KIDS II, INC.

Kids II has been inventing and reinventing infant and toddler toys and gear for more than 40 years and has quickly become one of the world's fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of infant and toddler products.

Kids II designs, markets and distributes more than 400 unique infant and toddler products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, InGenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products under the Disney™, Baby Einstein™, Oball™ and Taggies™ brands.

Kids II's international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit www.kidsii.com  

SOURCE InGenuity



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