Cell Phone Leader Straight Talk Wireless® Expects To Top $1,000,000 Support Level for Make-A-Wish® During Final Week of Push

Saturday (October 13) is Final Day of "One Minute. One Million." Initiative at 3,000 Walmarts Nationwide; Over 800,000 Consumers Have Already Participated in Straight Talk Wireless Campaign.

PHOENIX and MIAMI, Oct. 10, 2012 /PRNewswire-USNewswire/ -- Thanks to a tremendous response from more than 800,000 consumers nationwide so far, no-contract cell phone leader Straight Talk Wireless announced today that its "One Minute. One Million." campaign to support Make-A-Wish is on track to exceed its original target of $1,000,000.

(Logo: http://photos.prnewswire.com/prnh/20121010/DC90577LOGO)

With only one event day remaining (Saturday, October 13, 10-4 pm), Straight Talk Wireless is urging all consumers who have not done so already to participate this weekend to push the "One Minute. One Million." campaign past its original goal of $1,000,000. Straight Talk will continue to make a $1 donation to Make-A-Wish for every consumer who visits their local Walmart and participates in a brief demonstration of a Straight Talk Android smartphone.

To find a participating Walmart, go to OneMinuteOneMillion.com.

F. J. Pollak, president and CEO of TracFone Wireless Inc., the parent company of Straight Talk Wireless, said: "This is just the latest example of how consumers have always responded strongly to the proposition of Straight Talk Wireless, which offers cell phone users contract-free unlimited everything service on the nation's four leading wireless networks for just $45 a month. With Straight Talk, you can get the same phones, same networks, for half the cost. We are delighted that so many consumers have responded to the 'One Minute. One Million.' initiative and we look forward to supporting Make-A-Wish to advance its important work."

David A. Williams, president and CEO of Make-A-Wish America, said: "In aligning with Make-A-Wish, Straight Talk Wireless is helping us reach more kids with life-threatening medical conditions and grant their one true wish. A wish is more than just a nice thing, and its impact extends further than just a moment in time. A wish-come-true can help kids feel stronger, more energetic, and better emotionally and even physically."

Funds donated by Straight Talk Wireless on behalf of consumers will help grant wishes for children in communities across the country. Volunteers from local Make-A-Wish chapters will also be on-site at many of the Walmart store locations.

Follow and learn more about "One Minute. One Million." online at:
Main Web site: OneMinuteOneMillion.com 
Straight Talk Facebook: facebook.com/StraightTalkWireless 
Straight Talk Twitter: twitter.com/MyStraightTalk 
Make-A-Wish Facebook: facebook.com/makeawish 
Make-A-Wish Twitter: twitter.com/MakeAWish

ABOUT THE ORGANIZATIONS

Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 212,000 wishes since its inception in 1980; nearly 14,000 in 2011 alone. Visit Make-A-Wish at wish.org.

Straight Talk Wireless® is a brand of TracFone Wireless, Inc., America's largest no-contract cellular service provider in the U.S. with over 21.3 million subscribers, and a subsidiary of America Movil S.A.B. de C.V. ("AMX") (BMV: AMX; NYSE: AMX; Nasdaq: AMOV; LATIBEX: XAMXL). AMX is the leading provider of wireless services in Latin America. As of June 30, 2012, it had 251.8 million wireless subscribers - more wireless customers than AT&T and Verizon combined - and 61.2 million fixed revenue generating units in the Americas. For more information about Straight Talk, go to straighttalk.com.

SOURCE Straight Talk Wireless, Miami, FL., and Make-A-Wish America, Phoenix, AZ.



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