DUBLIN, June 6, 2013 /PRNewswire/ -- World Assurance Group Inc. (www.worldassurancegroup.com) (OTC Pink: WDAS) subsidiary, CellAd Inc., today announces that management's goal is to achieve at least 20 million paid advertisement displays per month to CellAd app users by the end of 2013.
CellAd is currently in beta phase with its first smartphone app, AdKash, the first app of its kind to directly reward users for viewing advertisements on their mobile devices every time they receive a call or text message. By simply downloading the AdKash Android smartphone app from the Google Play store, users will unlock a unique new way to make money from their mobile devices. More about how the AdKash works and the benefits to users can be found at www.celladd.com.
When services are formally launched this summer, CellAd and registered users of its apps will earn revenues for every advertisement viewed. CellAd revenues will be determined by the amount of paid impressions it delivers on behalf of advertisers, which it subsequently shares with users. Using CellAd, advertisers unlock a revolutionary new way to reach customers in the most direct way possible – every time they use their mobile devices.
CellAd will be launching additional smartphone and tablet apps later this year to address additional market segments and in response to advertisers' understanding of the benefits of CellAd's unique approach.
Mr. Sean McVeigh, CEO of CellAd, said, "We feel it is important for all stakeholders, users, advertisers and shareholders alike to understand what our strategies, capabilities and targets are for this exciting technology and approach. With beta trials confirming that our platform performs well in the Android environment with over 62,000 beta users viewing over 15 million adverts already, we can prove to advertisers that the model works. When users start to receive cash from their phone usage later in the summer, we expect use of CellAd apps to go viral which will further drive the demand from advertisers. We are in advanced discussions with advertising providers in preparation for our formal launch and we are now confident that we should be able to exceed our year-end target of 20 million paid ads per month."
Investor Relations Contact:
A.S. Austin Co.
About World Assurance Group
World Assurance Group Inc. is a holding company that currently operates through two wholly owned subsidiaries: CellAd Inc., a digital media company based in Ireland operating in the global mobile advertising industry and ANAV Holdings Corporation, a development stage real estate investment company in the United States. CellAd Inc. has developed, along with its partners, a revolutionary new cloud based advertising platform that allows advertisers and brands to deliver high definition, full screen adverts, coupons and click-through offers to subscribers via its smartphone application. Once installed, every time the subscriber receives an inbound call or text message CellAd will pay the subscriber a fee in the form of cash or other agreed medium. Additional information may be found at www.worldassurancegroup.com
This press release contains forward-looking statements. Words such as "expects", "intends'', "believes'', and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
SOURCE World Assurance Group, Inc.