Cellairis Introduces The Tweet Punisher, The First-Ever Analog Machine Enabling Consumers To Live-Test Product Via Social Media
The Leading Wireless Accessory Company Demonstrates the Strength of the Shell Shock: G-Class™ Screen Protector, Allowing Customers to Try Before They Buy
ALPHARETTA, Ga., Oct. 24, 2012 /PRNewswire/ -- Cellairis, the world's largest franchised wireless accessory company, introduces Tweet Punisher, the world's first analog machine enabling consumers to live-test a product via social media. The Tweet Punisher device itself is crafted from a 1940's typewriter with keys intricately wired to type out the characters of any tweet posted with the designated hashtag, "#tweetpunisher", while users observe via a live video feed on the Cellairis Facebook page.
A unique combination of old equipment and new media, the Tweet Punisher holds an iPhone in its type guide where the metal keys strike, making every tweet a live demonstration of the unparalleled strength of the Cellairis Shell Shock: G-Class™ screen protector. A screen struck without the screen protector shatters almost instantly, while a phone outfitted with the Cellairis Shell Shock: G-Class™ screen protector can withstand significantly more pressure.
"We wanted to introduce a new and innovative concept that would both demonstrate our top-of-the-line product, while also engaging our active social media fan base," said Joe Ciardullo, Chief Marketing Officer of Cellairis. "We believe the Tweet Punisher takes our efforts further by allowing our customers to test our screen protectors in a fun and unique way before deciding to make a purchase."
Helping to launch the Tweet Punisher online was Justin Bieber, who sent the first #tweetpunisher tweet to over 29 million followers on Twitter.
To watch the punishment live, go to: http://www.facebook.com/cellairis/app_380214585373147
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