Cellairis Introduces The Tweet Punisher, The First-Ever Analog Machine Enabling Consumers To Live-Test Product Via Social Media
The Leading Wireless Accessory Company Demonstrates the Strength of the Shell Shock: G-Class™ Screen Protector, Allowing Customers to Try Before They Buy
ALPHARETTA, Ga., Oct. 24, 2012 /PRNewswire/ -- Cellairis, the world's largest franchised wireless accessory company, introduces Tweet Punisher, the world's first analog machine enabling consumers to live-test a product via social media. The Tweet Punisher device itself is crafted from a 1940's typewriter with keys intricately wired to type out the characters of any tweet posted with the designated hashtag, "#tweetpunisher", while users observe via a live video feed on the Cellairis Facebook page.
A unique combination of old equipment and new media, the Tweet Punisher holds an iPhone in its type guide where the metal keys strike, making every tweet a live demonstration of the unparalleled strength of the Cellairis Shell Shock: G-Class™ screen protector. A screen struck without the screen protector shatters almost instantly, while a phone outfitted with the Cellairis Shell Shock: G-Class™ screen protector can withstand significantly more pressure.
"We wanted to introduce a new and innovative concept that would both demonstrate our top-of-the-line product, while also engaging our active social media fan base," said Joe Ciardullo , Chief Marketing Officer of Cellairis. "We believe the Tweet Punisher takes our efforts further by allowing our customers to test our screen protectors in a fun and unique way before deciding to make a purchase."
Helping to launch the Tweet Punisher online was Justin Bieber , who sent the first #tweetpunisher tweet to over 29 million followers on Twitter.
To watch the punishment live, go to: http://www.facebook.com/cellairis/app_380214585373147
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