Cenergy Nutrition Appoints COO for Production and Branding of Supplement Line
NEW YORK, Feb. 29, 2012 /PRNewswire/ -- Creative Edge Nutrition, Inc. ("Cenergy"), the operating subsidiary of Laufer Bridge Enterprises, Inc. (OTC:LBGE), announced the appointment of Mr. Bill Chaaban as the new Chief Operating Officer (COO), and to the Board of Directors of Cenergy Nutrition.
Bill Chaaban, B.Comm., JD, LL.B., LL.M. is a licensed attorney in the USA and Canada, and will advise the management team regarding daily operational and regulatory affairs as he has intimate knowledge regarding the manufacture, wholesale and retail distribution of nutritional supplements. He operates one of the few privately owned companies that is vertically integrated from the manufacturing to retail consumer level. Mr. Chaaban has twenty five years of industry experience, and will oversee the manufacturing and branding of the Cenergy supplement product lines.
Mr. Chaaban is also the founder of www.Fitnessone.com, which is a leading online retailer, and will be involved in the day to day operations, as Mr. Chaaban's strategic and industry insight will benefit in the development of the Cenergy brand.
Mr. Chaaban will also aid in developing the distribution of our brand in foreign markets as his knowledge of foreign laws and regulations pertaining to sales and marketing of nutritional supplements will be fundamental to the growth of Cenergy Nutrition's business abroad.
Keith Thomas, the CEO of Cenergy Nutrition commented, "The appointment of Mr. Chaaban to the position of COO now positions Cenergy Nutrition to prepare for its upcoming launch and distribution of its nutritional supplement lines. We are very excited as the company is now putting together a team with a wealth of experience in the marketing and branding of nutritional supplements, and now sets the stage for Cenergy Nutrition to embark on its long awaited world-wide launch."
In addition, the Company has retained the New York based public relations firm South Street Media, Inc (www.southstreetmedia.com) to assist the company in shareholder and media communications as the company enters the production and distribution phase of its business model.
About Creative Edge Nutrition, Inc.
Laufer Bridge Enterprises, Inc., through its operating wholly subsidiary Creative Edge Nutrition, Inc., is a nutrition company engaged in the development of nutracueticals. They will offer a broad spectrum of capsules, tablets, and powders, as well as science based products in three principal categories. These categories are weight management, nutrition challenges, energy and fitness. The Company's objective is to successfully market, distribute nutritional products, and continue to develop innovative supplements. www.CenergyNutrition.com
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Safe Harbor Notice
This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.
Melissa J. Diaz,
South Street Media, Inc
Phone: (917) 937-8968
SOURCE Creative Edge Nutrition, Inc.