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Census Bureau News -- CENSUS BUREAU MEDIA ADVISORY -- 2010 Census National Advertising Campaign Set to Begin; Communications Efforts Seek to Boost Participation Rates by Mail
WASHINGTON, Jan. 12 /PRNewswire-USNewswire/ -- The following is being issued by the U.S. Census Bureau:
(Logo: http://www.newscom.com/cgi-bin/prnh/20090226/CENSUSLOGO)
What: With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, the U.S. Census Bureau is preparing to launch a $133 million national advertising campaign to boost participation rates in the once-a-decade population count. For every percentage point increase in the 2010 Census mail-back response rate, the Census Bureau saves $85 million in follow-up with nonresponding households.
Census Bureau Director Robert M. Groves plans to unveil the national campaign to national and regional partners, advisory committee members and the media during an event hosted by CBS sports broadcaster James Brown.
The event will provide an exclusive viewing of the television, radio, print, online and outdoor advertisements, as well as updates on other outreach efforts, such as the Census in Schools program, "Portrait of America" Road Tour, and the national and regional partnership programs targeted at reaching hard-to-count populations. The advertising campaign represents the most extensive and diverse outreach campaign in U.S. history, with advertisements appearing in 28 languages.
When: Thursday, Jan. 14, 9 to 10 a.m. (EST)
Who: James Brown, moderator, CBS sports broadcaster
Rebecca Blank, under secretary, Economic Statistics Administration, Department of Commerce
Robert Groves, director, U.S. Census Bureau
Tasha Boone, deputy chief, 2010 Census Publicity Office, U.S. Census Bureau
Nancy Agosto, national census director, Mexican American Legal Defense and Education Fund
Where: Ronald Reagan Building and International Trade Center
1300 Pennsylvania Avenue, NW
Washington, DC 20004
2010 Census Road Tour vehicles and the 2010 Census-sponsored NASCAR vehicle will be on display in the courtyard for viewing.
Please RSVP by 5 p.m. (EST), Wednesday, Jan. 13 to the Census Bureau's Public Information Office at 301-763-3691.
Editor's note: News releases, reports and data tables are available on the Census Bureau's home page. Go to http://www.census.gov and click on "Releases."
CONTACT: Public Information Office
301-763-3691
E-mail: pio@census.gov
SOURCE U.S. Census Bureau
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