Centers for Disease Control and Prevention Honored for Tips From Former Smokers Campaign
Anti-Smoking campaign again recognized for effectiveness
NEW YORK, June 5, 2015 /PRNewswire/ -- Last night, the Centers for Disease Control and Prevention's (CDC's) national tobacco education campaign, Tips From Former Smokers (Tips), was awarded its third American Marketing Association (AMA) EFFIE award, winning a Silver Award in the Disease Awareness and Education: Advocacy category. An EFFIE is one of the most coveted awards in the marketing and communications business, acknowledging proven effectiveness of effort. This is the third consecutive EFFIE win for CDC's Tips campaign, which initially launched in 2012. The campaign took Gold in 2013 and Bronze in 2014.
The campaign contains hard-hitting, graphic, emotional ads that feature people who have experienced real health consequences as a result of smoking and exposure to secondhand smoke. Research findings published in the scientific journal, The Lancet, reported that:
- An estimated 1.64 million Americans tried to quit smoking because of the 2012 campaign.
- About 100,000 smokers are expected to stay quit for good.
- An estimated 6 million nonsmokers talked with friends and family about the dangers of smoking, and an estimated 4.7 million additional nonsmokers recommended cessation services to their friends and family.
CDC works in partnership with the PlowShare Group, which manages the campaign's tobacco counter-marketing team. This team comprises advertising agency Arnold Worldwide; public relations agency Golin; and Legacy, which originated the well-known truth ® anti-tobacco campaign.
For more information on the Tips campaign, visit cdc.gov/tips .
ABOUT ARNOLD WORLDWIDE
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. We are proud to represent a diverse portfolio of clients including Carnival Cruise Lines, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, Jergens, John Frieda, Milk-Bone, New Balance, Ocean Spray, Progressive, PUR, Sanofi, Titleist, Tyson Foods, University of Phoenix and many other great brands. The agency is part of the Havas Creative Group, with offices in Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto. http://arn.com
ABOUT GOLIN
Golin is a global communications firm with 50 offices around the world. Golin recently rebranded from GolinHarris to reflect the evolution of the brand and its commitment to "Go All In" for clients and employees. For almost 60 years, it has been committed to delivering the deepest insights, boldest ideas and broadest engagement to the world's leading brands through seamless integrated communications. McDonald's, Unilever, Toyota and Nintendo of America are just a few of the brands the agency represents. Within its revolutionary g4 model, specialist communities use proprietary tools to plan and execute powerful campaigns designed to create positive change for clients. Golin is a member of Interpublic Group (NYSE: IPG). Learn more at www.golin.com.
ABOUT LEGACY
Legacy envisions an America where tobacco is a thing of the past, where all youth and young adults reject tobacco use. Legacy's proven-effective and nationally recognized public education programs include truth®, the national youth smoking prevention campaign that has been cited as contributing to significant declines in youth smoking; EX®, an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; and research initiatives exploring the causes, consequences and approaches to reducing tobacco use. Located in Washington, D.C., the foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about Legacy's life-saving programs, visit www.LegacyForHealth.org.
ABOUT THE PLOWSHARE GROUP
The PlowShare Group is the second largest producer and distributor of social issue communication campaigns in the nation, harnessing the power of communications for social good. Committed to working exclusively with nonprofit organizations and government agencies, PlowShare uses innovative technology to generate significant results for clients. PlowShare's core services include public service strategic media distribution; media outreach; media planning and buying; and state-of-the art media usage tracking and evaluation. For additional information, visit us at http://plowsharegroup.com
SOURCE PlowShare Group
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