NEW YORK, Dec. 20, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Central Europe B2C E-Commerce Report 2012
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B2C E-Commerce in Germany, Switzerland, and Austria continuing to rise
In its latest "Central Europe B2C E-Commerce Report 2012", Hamburg-based secondary market research company yStats.com analyzes current trends, sales, shares, as well as leading product categories, Internet users, online shoppers, and leading competitors in the B2C E-Commerce markets in Germany, Switzerland, and Austria.
While B2C E-Commerce sales in Germany have grown at an increasing speed in the years up to 2012, the pace of growth in both Austria and Switzerland has slowed. The share of online shoppers on the population was also higher in Germany in 2011, than in its two neighboring countries.
The Share of Online Sales on total Retail Sales in Germany grows
In Germany, B2C E-Commerce revenues was forecasted to increase by a low double digit percentage figure in 2012, while the share of B2C E-Commerce on total retail sales in Germany was expected to grow by more than half a percentage point in 2012 as well. At the same time, mobile shopping also gained in popularity. According to forecasts, the number of Internet users in Germany is said to increase by only a low single-digit percentage figure annually between 2011 and 2016. Overall, the online purchase rate of consumers in Germany was higher than the European average: In 2011, almost two thirds of all Germans bought products or services for personal use online. "Fashion items, textiles and shoes" was the most frequently ordered product category in Germany, followed by "media, images and sound" as well as "consumer electronics". The B2C E-Commerce website with the highest number of online shoppers in Germany in 2011 was Amazon.de. Amazon.de also came out on top regarding online revenues, followed by Otto.de. In summer 2012, every tenth visitor to Weltbild.de - the second largest online bookshop in Germany - accessed the site from a mobile device. Online fashion retailer Zalando was not only able to welcome nearly 6 million visitors to its online shop in 2011, but also made the top 20 of online shops in Germany by B2C E-Commerce sales.
Low Online Shopper Rate despite high Internet Usage in Austria
In Austria, approximately half of all online orders were conducted on foreign websites in 2011, with German ones leading the way. Growth in B2C E-Commerce sales of products was projected to drop considerably in the years following 2011. Online revenues increased by more than a third annually between 2007 and 2011, but they are expected to grow by less than ten percent every year from 2011 to 2016. While the share of Internet users on individuals surpassed three quarters in 2011, less than half of all inhabitants of Austria conducted online purchases. "Clothing and sports goods" as well as "travel accommodations and other travel arrangements" were purchased especially often by online shoppers in Austria in the second quarter of 2012. The highest B2C E-Commerce revenues were generated by Amazon.at and mass merchants Universal.at and Ottoversand.at. In October 2012, British fashion retailer Marks&Spencer launched its online shop in Austria.
B2C E-Commerce and Mobile Shopping Continue to increase in Revenues in Switzerland
Between 2010 and 2011, B2C E-Commerce revenues grew by a low double digit percentage figure. The total number of Internet users in Switzerland is increasing slowly but steadily as is their share on the entire population. However, the growth rate is not very high. The growing popularity of mobile shopping is helping to increase revenues in Switzerland, where mobile Internet websites are becoming increasingly popular. In 2012, competition from foreign business increased in the Swiss online market. It is especially attractive to German B2C E-Commerce players, due to the low language barrier. The most frequently purchased online products are from the categories "travel and hotels", "books and magazines", "fashion", and "digital media". In Switzerland, auction site Ricardo.ch and consumer electronics retailer Digitec.ch generated particularly high revenues in 2011. Ricardo was also the most popular online shop among customers in Switzerland, followed by Amazon.
The "Central Europe B2C E-Commerce Report 2012" by yStats.com points out the differences and similarities between B2C E-Commerce in Germany, Austrian, and Switzerland. Mass merchants such as Amazon and Otto generate high online revenues, especially in Germany and Austria. Furthermore, mobile shopping increases in popularity in Switzerland and Germany.
Key Findings
• In Germany in 2011, Internet pure players accounted for the highest B2C E-Commerce sales, while M-Commerce was increasing in popularity.
• B2C E-Commerce sales in Germany and Switzerland increased by a double-digit percentage figure in 2011, compared to 2010. In Austria, B2C E-Commerce Sales are expected to reach a CAGR of nearly +10% between 2011 and 2016.
• "Apparel, Textiles and Shoes" was the most purchased online product category in Germany in 2011, followed by "Media, Picture, Sound". In Switzerland, "Travel & Hotel" and "Books & Magazines" were the most purchased online product categories by individuals in January 2012 and in Austria, "Clothing, Sports Goods" was the most purchased online product category in Q2 2012, followed by "Holiday Accommodation and other Travel Arrangements".
• In terms of online sales, Amazon.de was the leading online shop in Germany in 2011, followed by Otto.de, while the leading online shops in Switzerland were Swiss.com and Ricardo.ch. In Austria in 2010, Amazon.at and Universal.at were able to generate the highest online sales.
About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
Table of Contents
GERMANY
1. MANAGEMENT SUMMARY
2. TRENDS
• B2C E-Commerce Market Trends in Germany, 2011
• B2C E-Commerce and Distance Selling Market Trends in Germany, 2011 and Share of Online Sales on the Distance Selling Market, in %, 2010 & 2011
• Reasons for choosing an Online Shop in Germany, by Age Group, in %, April 2012
• Shopping Basket Values of FMCG in Germany, Online and In-Store, in EUR, January-May 2012
• Breakdown of Ordering Method in Germany, including Online, in EUR billion and in % of Sales, 2011
• Online Payment Trends in Germany, 2011/2012
• Breakdown of preferred Payment Methods of Online Shoppers in Germany, in %, January 2011 & January 2012
• Breakdown of Trust in Online Payment Methods in Germany, compared to regular Payment Methods, in % of Individuals, Q1 2012
• Reasons for choosing an Online Payment Method in Germany, in % of Individuals, Q1 2012
• Importance of Delivery Aspects in Germany, in % of Online Shoppers, December 2011
• B2C E-Commerce Delivery Destination Preferences in Germany, in % of Online Shoppers, July 2012
• B2C E-Commerce Delivery Destination Options in Germany, in % of Online Retailers, July 2012
• Information Sources used by Shoppers within Distance Selling (incl. Online) in Germany, and Visit of Retailer's Homepage, by Age Group, in %, 2011
• Mobile Content Activities in Germany, in %, May 2012
• Smartphone Users who visit Mobile Retail Sites in Germany, in millions, % Change and % Smartphone
Audience, March-May 2012
• Fast growing Mobile Content Categories in Germany, in % Growth, Year-on-Year Change, July 2012
• Commercial Social Media Usage Trends in Germany, 2012 and Social Media most suitable for increasing Revenues in Distance Selling, in %, Q1 2012
• Online Gaming Trends in Germany, 2010-2012, including Gaming Spending, in EUR billion, 2010 & 2011
• Gamers in Germany per Platform, in millions and in % of total Gamers, 2011f
• Spending on Gaming in Germany, by Platform, including Online, in EUR million, 2010 & 2011
• Spending on Gaming in Germany, by Platform, including Online, in %, 2010 & 2011
• Spending on Gaming in Germany, by Platform, including Online, in EUR million, 2011f and Time spent on Games, by Platform, including Online, in %, 2011f
• Online Gambling and Betting Market Trends in Germany, 2012
• European Commission concerning the new Interstate Gambling Treaty in Germany, 2012
• Online Gambling Revenues in Germany, by selected Online Gambling Category, in EUR million, 2011
3. SALES
• B2C E-Commerce Sales in Germany, in EUR billion, 2008-2012f
• Distance Sales Volume in Germany, by Sales Type, in EUR billion and Breakdown of Distance Sales Volume, by Sales Type, in % of total Turnover, 2010 & 2011
4. SHARES
• Share of B2C E-Commerce on total Retail Sales in Europe, by Country, including Germany, in %, 2011 & 2012f
• Share of B2C E-Commerce Sales on total Retail Sales in Germany, in %, 2008-2012f
5. PRODUCTS
• Turnover of B2C E-Commerce Product Categories in Germany, by Product Category, in EUR million and in % Growth, 2010 & 2011
• B2C E-Commerce Services Sales in Germany, by Service Category, in EUR billion, 2011
• Breakdown of B2C E-Commerce Service Turnover in Germany, by Service Category, in %, 2011
• Most popular Online Product Categories in Germany, by Product Category, in million Online Shoppers and in % Growth Rate, 2010 & 2011
• Distance Sales in Germany, by Product Category, in EUR million, Q2 2012
• Top 5 Distance Selling Product Categories in Germany, by Sales, in EUR million and in % Growth vs. Q2 2011, Q2 2012
• Share of Internet Users in Germany ever having booked overnight Accommodation Online, by Type of Accommodation, in %, 2011
• Product Categories for which Shoppers in Germany searched Information through their Mobile Devices
prior to conducting a Purchase, in %, 2011
• Share of Tablet and Smartphone Users in Germany that used their Device to buy the following Products, by Product Category, in %, April 2012
6. USERS / SHOPPERS
• Internet Users in Germany, in millions, 2011-2016f
• Individuals in Europe using the Internet, by Country, including Germany, in %, 2009-2011
• Internet and Broadband Household Penetration in Europe, by Country, incl. Germany, in % of Households, 2007, 2009 & 2011
• Fixed Broadband Subscribers in Germany, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011
• Broadband Subscribers in Germany, by Access Technology, compared to the OECD Average in %, 2011
• Mobile Internet Users in Germany, in millions and % in Change, 2010 & 2011
• Growth in Internet Usage in Germany, by Access Device, in %, 2011 & 2012f
• Online Shoppers in Germany, in millions and in % Growth, 2007-2011
• Share of Online Shoppers on Individuals in Germany, compared to the EU Average, in %, 2006-2011
• EU Comparison of Online Shopper Penetration, by Country, including Germany, in % of Population, 2011
• Share of Internet Users in Germany ever having shopped Online, in % of Internet Users, April 2012, and Breakdown of Online Purchase Frequency, in % of Internet Users, 12 Months to April 2012
• Monthly Online Shopping in Germany, by Device, in % of Consumers and Device Users, April-May 2012
• Mobile Online Shoppers in Germany, in million Mobile Device Users, 2010 & 2011
7. PLAYERS
• Top 5 Online Retail Websites in Germany, by Online Shoppers, in millions, 2011
• Top 20 Online Retailers in Germany, by B2C E-Commerce Sales, in EUR million, 2011
• Profile of Amazon.de
• Profile of OTTO.de
• Profile of Notebooksbilliger.de
• Profile of Conrad.de
• Profile of Weltbild.de
• Profile of Bonprix.de
• Profile of Esprit.de
• Profile of Hm.com/de
• Profile of Thomann.de
• Profile of Baur.de
SWITZERLAND
1. MANAGEMENT SUMMARY
2. TRENDS
• B2C E-Commerce Trends in Switzerland, 2012
• B2C E-Commerce Sales Development in Switzerland, 2011/2012 and Breakdown of B2C E-Commerce Sales Development, in % of Online Retailers, 2011 vs. 2010
• Breakdown of B2C E-Commerce and Distance Sales in Switzerland, by Order Method, in %, 2010 & 2011
• Breakdown of preferred Payment Methods in Distance Selling in Switzerland, in % of Companies, 2010 & 2011
• Breakdown of the Number of Payment Methods offered by Online Shops in Switzerland, in %, March 2012
• Average per Capita B2C E-Commerce Sales in Europe, by Country, incl. Switzerland, in EUR, 2011 & 2012f
• Mobile and M-Commerce Trends in Switzerland, 2012
3. SALES
• B2C E-Commerce Sales in Switzerland, in CHF billion, 2009-2011
4. SHARES
• Share of B2C E-Commerce on total Retail Sales in Europe, by Country, including Switzerland, in %, 2011 & 2012f
• Share of B2C E-Commerce on total Retail and on total Distance Sales in Switzerland, in %, 2009-2011
5. PRODUCTS
• Purchased Online Product Categories in Switzerland, in % of Individuals, January 2012
• Purchased Online Product Categories in Switzerland, in % of Online Shoppers, Q1 2011
• Online Product Categories planned to be purchased in Switzerland, in % of Internet Users, six Months following February 2012
• Breakdown of B2C E-Commerce and Distance Sales in Switzerland, by Product Category, in %, 2010 & 2011
6. USERS / SHOPPERS
• Development of Internet Users and Penetration in Switzerland, in million and %, 2006-2011
• Internet Users in Switzerland, in % of Population, by Gender and by monthly Income, October 2011-March 2012
• Regular Internet Users in Switzerland, by Age Group, in %, six Months to March 2012
• Fixed Total Broadband Subscribers in Switzerland, in Total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011
• Broadband Subscribers in Switzerland by Access Technology, compared to the OECD Average, in %, 2011
• Share of Online Shoppers on Internet Users in Switzerland, by Gender, in %, Q1 2011
7. PLAYERS
• Top 10 most purchased on Online Shops in Switzerland, in % Respondents, 2011
• Top 20 Online Shops in Switzerland, by B2C E-Commerce Sales, in CHF million, 2011
• Profile of Digitec.ch
• Profile of LeShop.ch
• Profile of Brack.ch
• Profile of Arp.com
• Profile of Distrelec.ch
AUSTRIA
1. MANAGEMENT SUMMARY
2. TRENDS
• B2C E-Commerce Trends in Austria, 2011/2012
• Retail Goods Research and Online Shopping via Smartphones in Austria, in % of Smartphone Users,
May 2011-April 2012
• Average per Capita Online Spending of Consumers in Austria, compared to Germany, in EUR, 2011
3. SALES
• B2C E-Commerce Sales of Goods in Austria, in EUR billion, 2007, 2011 & 2016f
4. SHARES
• Share of B2C E-Commerce on total Retail Sales in Austria, in %, 2010 & 2025f
5. PRODUCTS
• Purchased Online Product Categories in Austria, in % of Online Shoppers, Q2 2012
• Purchased Online Product Categories in Switzerland, in % of Online Shoppers, Q1 2011
• Online Product Categories planned to be purchased in Switzerland, in % of Internet Users, six Months following February 2012
• Breakdown of B2C E-Commerce and Distance Sales in Switzerland, by Product Category, in %, 2010 & 2011
6. USERS / SHOPPERS
• Mobile Broadband Trends in Austria, 2012, and Share of Households with Mobile Broadband Internet Access, by Number of People, in %, Q2 2012
• Fixed total Broadband Subscribers in Austria, in total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011
• Broadband Subscribers in Austria, by Access Technology compared to the OECD Average, in %, 2011
• Individuals in Europe using the Internet, by Country, including Austria, in %, 2009-2011
• Internet and Broadband Household Penetration in Europe, by Country, incl. Austria, in %, 2007, 2009 & 2011
• Development of Internet Users in Austria, in millions and in % of Country Population, 2007-2011
• Comparison of Online Shopper Penetration in the EU, by Country, incl. Austria, in % of Population, 2011
• Share of Online Shoppers on Individuals in Austria, in %, 2007-2012f
• Online Shoppers in Austria, by Age Group, in millions and in %, 2012f
• Online Shopper Penetration in Austria, by Gender and Age Group, in %, Q2 2012
• Online Shoppers in Austria, by Gender and Age Group, in thousands, Q2 2012
7. PLAYERS
• Top 20 Online Shops in Austria, by B2C E-Commerce Sales, in EUR million, 2010
• News about Marks&Spencer in Austria, October 2012
Companies Mentioned
• Amazon
• OTTO
• Notebooksbilliger
• Conrad
• Weltbild
• Bonprix
• Esprit
• Hm
• Thomann
• Baur
• Digitec
• LeShop
• Brack
• Arp
• Distrelec
To order this report:
e-Commerce Industry: Central Europe B2C E-Commerce Report 2012
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