ORLANDO, Fla., May 2, 2017 /PRNewswire/ -- Susan Constantine, CEO of Jury Lab, LLC, has launched her patent-pending emotion response software service that provides the legal, business, and media community break-through technology to enhance the proven sciences of emotion recognition, body language reading, and deception detection. Her software can read people's emotions with 97 percent accuracy. Originally created to help the legal system better understand jury responses in a mock jury setting, the technology has limitless applications outside of the legal field.
"Using the same concepts inside a mock jury settings, businesses can apply the technology to focus groups, leadership training, and beyond," says Constantine. "Emotion analytics is becoming a driving force in business sales, marketing, and advertising. Being able to tap into the emotional responses of the audience to understand their emotional reaction to a brand or product allows businesses to better position themselves in the marketplace. For years, big corporations have been using focus groups to test products, and the Jury Lab technology takes this one step further for even better results."
In 2015, Nielsen Consumer Neuroscience released findings from a study that assessed 100 ads across 25 brands in the consumer goods market. The study revealed that ads with above-average scores on a neuroscience-based copy test generated a 23 percent lift in sales – meaning ads with the best emotional responses generated more buying potential. The study tapped into the measurement of neurological and biological reactions such as heart rate, sweat, posture, facial reactions, and electrical impulses in specific regions of the brain and tied those reactions to the eventual success of an ad campaign. Neuroscience findings indicate emotion is a stronger predictor in buying with rational thought backing up the emotional response.
The Jury Lab technology is less invasive than what was used in the study and just as effective. It tracks the facial expression of up to 12 people while collecting and analyzing this emotional response data. The software captures in real time the micro-expressions people have to the information presented, tapping into the subconscious emotions and then more effectively analyzing their responses.
Businesses can use the software to better understand how effective a sales person's pitch is to the consumer, and then help them perfect it for better results. It can be used to assess consumers' emotional responses to a brand or product with more accuracy than gathering verbal or written feedback in a survey or focus group setting. In turn, the software can also help businesses more effectively chose people for leadership roles. During the interviewing process, a business can create mock scenarios to test the potential leader's reactions, assess their emotional reactions, and help them better refine their responses and leadership skills.
The Jury Lab technology also has applications for media, especially television news. It can help news stations better understand how consumers respond emotionally to particular anchors and reporters, which equate directly to ratings. Emotional analytics derived from the software and analysis can help news stations improve their news segments, and increase news anchor trust and likeability, helping to increase viewer loyalty and bring in new viewers.
Constantine is the author and founder of Silent Messages and a leading expert in reading facial expressions of emotions in the legal community. She has more than 12 years of experience analyzing jurors, witnesses, and suspects in high profile cases. In addition, Constantine has been consulted as the human behavior expert for some of the world's most noteworthy trials, including Amanda Knox, Michael Jackson, George Zimmerman, Casey Anthony, and has appeared on numerous national television programs to discuss her work and expertise.
For more information and to learn how the technology works, visit TheJuryLab.com. Constantine is also available to TV news for on-air demonstrations of the power of her Jury Lab technology.
About The Jury Lab, LLC
Founded by trial consultant and human behavior expert Susan Constantine, Jury Lab, LLC offers emotional response software for the legal community. For more information, visit TheJuryLab.com.
Susan Constantine, CEO
The Jury Lab
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SOURCE The Jury Lab, LLC