Ceramic and Porcelain Tiles Market in Morocco is Expected to Rise From a Valuation of US$1.5 bn in 2015 to US$2.7 bn by 2024: Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024: TMR

Oct 05, 2016, 06:30 ET from Transparency Market Research

ALBANY, New York, October 5, 2016 /PRNewswire/ --

Transparency Market Research has released a new market report titled "Ceramic & Porcelain Tiles, Bathroom Materials, Furniture & Accessories Market - Morocco Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2016- 2024." According to the report, the tiles, bathroom materials, and furniture & accessories market in the country was valued at US$ 1,592.3 Mn in 2015 and is projected to reach US$ 2,740.9 Mn by 2024.

Morocco is one of the key lucrative tourism destinations in North Africa. Significant influx of tourists and favorable government policies for the improvement in infrastructure have been driving the construction industry since the last few years. The trend of growth in the construction industry is expected to continue in the next few years. Ceramic (low quality) and cement tiles play an important role in the construction industry in Morocco. However, the trend of using imported ceramic tiles and porcelain tiles has been rising since the last few years. It is anticipated to continue during the forecast period. Currently, ceramic materials dominate the bathroom materials market followed by natural stone and porcelain for new construction projects and existing renovation structures. Fitted furniture is highly preferred in Morocco; however, the trend toward modular furniture is increasing in Morocco. Overall, the development of the construction industry in the country is likely to change significantly in the next few years considering the ease of construction material imports from Spain, Italy, the Middle East and Turkey.

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In terms of revenue, full body porcelain tiles was the major segment of the ceramic and porcelain tiles market in Morocco. It constituted more than 30% share in 2015. The segment is anticipated to continue its dominance during the forecast period due to the steady growth in the construction industry. In terms of volume, the ceramic floor tiles segment holds large share of the market primarily due to their inherent characteristics and economical nature. Thin tiles, one of the lucrative segments, is projected to play a pivotal role in the construction market, especially in commercial construction, in Morocco in the near future. In terms of size, small tiles with sizes from 20x20 to 60x60 are primarily used in Morocco. Porcelain is preferred in living rooms and kitchens, while ceramic is preferred in bathrooms and other areas of houses.

Baths and sanitary ware is one of the key segments in the bathroom furniture and accessories market. It accounted for more than 55% share of the bathroom furniture and accessories market in 2015. Consumers are increasingly preferring imported sanitary ware products due to the rising influence of foreign players from Turkey, Spain, Italy, and the Middle East; and shifting trend toward esthetic and exclusive brands. Development in the construction industry is expected to propel the baths & sanitary ware, faucets, and bathroom furniture market during the forecast period.

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Casablanca dominates the ceramic and porcelain tiles market in Morocco. It is followed by Agadir and Tangier. Rise in the number of construction projects in these cities is estimated to be the key factor driving these markets during the forecast period. Significant expansion in the construction industry in other cities such as Rabat, Fez, and Marrakech is projected to be a key factor propelling the ceramic & porcelain tiles, bathroom materials, and furniture & accessories market in Morocco.

Key players operating in the ceramic & porcelain tiles, bathroom materials, and furniture & accessories market are Roca Sanitario, S.A., Jaquar, CERA Sanitaryware Limited, Kohler Co., Grohe AG, HSIL Hindware, Hansgrohe Group, Kajaria Ceramics Limited, Duravit, S.B.S. Porcher, Supercerame, Porcelanosa, Marazzi, NG Kütahya Seramik, Jacob Delafon, Creavit, and RAK Ceramics.

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The tiles, bathroom materials, and furniture & accessories market in Morocco has been segmented as follows:

Ceramic & Porcelain Tiles Market: Product Analysis 

  • Glazed Porcelain
  • Full-body Porcelain
  • Ceramic Floor Tiles
  • Ceramic Wall Tiles
  • Thin Tiles

Bathroom Materials Market: Product Analysis 

  • Floor
    • Ceramic
    • Porcelain
    • Natural Stone
    • Others
  • Wall
    • Ceramic
    • Porcelain
    • Natural Stone
    • Glass
    • Aluminum
    • Paint
    • Wallpaper
    • Others

Bathroom Furniture & Accessories Market: Product Analysis 

  • Furniture
    • Modular Furniture
    • Fitted Furniture
  • Baths & Sanitary ware
  • Faucets
  • Bathroom Accessories
    • Mirrors
    • Toilet Roll Holders
    • Robe Hooks
    • Towel Rods & Rings
    • Wall Trays
    • Soap Dishes
    • Others

Morocco Market: City Analysis 

  • Casablanca
  • Rabat
  • Fez
  • Marrakech
  • Agadir
  • Tangier
  • Rest of Morocco

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