Certain, Inc. Launches New Certified Meeting Management Partner Program
Independent meeting management firms serving the corporate events market will benefit from enterprise-class technology, services and marketing from Certain
SAN FRANCISCO, Feb. 27, 2013 /PRNewswire/ -- Certain Inc., the leading provider of enterprise event management solutions for the global meetings and events industry announced today the Certain Certified Meeting Management Program, a new partner program that enables meeting management companies (MMCs) to deliver differentiated and more profitable services that exceed their customers' expectations. The program provides access to Certain's award-winning technology platform, certified training and support, marketing and sales opportunities, and early access to new features. Using Certain's enterprise event management platform in support of their business, MMCs can now plan and execute events that ensure all participants more meaningful experiences with proven and measurable results.
"To compete for corporate clients, MMCs must have the right technology, training, and best practices to differentiate their offering and flawlessly execute value-driven events with measurable results," said Peter Micciche, CEO of Certain. "Our new Certified Meeting Management Program arms them to compete and profitably grow their practices."
"In an industry where relationships are key, AA Site Builders looks for opportunities to build true partnerships, where we aren't treated simply as another customer or end-user," said Annette Barron, President of AA Site Builders and a charter member of the Certain Certified Meeting Management Program. "The Certain Certified Program is designed with our particular needs in mind, providing us with the technology to deliver for clients, but more importantly the support, pricing, and promotion to ensure our continued growth. The program allows us to leverage enterprise-class technology, while providing us the tools and flexibility to scale our business."
The Certain enterprise event management platform gives MMCs a single system to plan, execute, and measure a portfolio of corporate events – from simple to complex. Each client's events are uniquely branded and managed through a hierarchy of sub-accounts that support the separation and sharing of event assets and accounting information. With Certain's platform, MMCs maximize clients' event success by delivering more relevant and powerful experiences to all event participants, with measurable results. Through existing connectors and an open API, the Certain platform is easily integrated with existing marketing, event, CRM, and financial systems, increasing productivity for the entire event team.
"The volume of business I run through Certain is incredible," said Philip Mundy, CEO of leading Illinois-based meeting management firm, Talking Point, also a Certain Certified Meeting Management Program charter member. "The flexibility and depth of functionality in the Certain platform is phenomenal. Plus, Certain allows us to comply with our clients' branding guidelines. Because of Certain, we can easily manage all our clients' events – and even take on more business."
Certain is the leading provider of SaaS event management technology for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. The Certain platform supports a full range of events – from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. For more information please visit www.certain.com.
Lisa Sheeran for Certain, Inc.
SOURCE Certain, Inc.
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