CFSAF TV Ad Calls on Congress to Act Now to Pass Uniform, National Food Labeling

Dec 11, 2015, 11:10 ET from Coalition for Safe Affordable Food

WASHINGTON, Dec. 11, 2015 /PRNewswire/ -- The Coalition for Safe Affordable Food (CFSAF) today is launching a significant broadcast and cable TV advertising placement in the Washington, D.C. market urging Congress to pass federal legislation this month on food labeling.

The advertising features a personal call for action by longtime farmer and Vietnam veteran Jim Jiriva who has long used biotechnology to increase crop yields and support his family farm.

  • This issue is of vital importance to farmers like Jim as they strive to grow the food needed to feed a growing world population in an environmentally friendly and economically feasible way.
  • Biotechnology continues to be one of the best tools available to farmers and uniform, national food labeling ensures farmers are unburdened by a complex patchwork of state labeling mandates.
  • Our global population is expected to grow to 9 billion people by 2050, leading to a 70 percent increase in the global demand for food.
  • In order for farmers to meet this demand, they'll have to nearly double the current levels of food production -- growing more food in the next 75 years than has been grown in all of human history.
  • By allowing farmers to grow more crops on less land using fewer resources, GMOs have been an important part of our nation's food supply for decades and provide us with the best chance to increase food production to meet this growing demand.
  • Golden Rice, genetically engineered to contain higher levels of vitamin A to address deficiencies that can lead to irreversible cases of blindness, is helping fight malnutrition and reduce related blindness across Asia and Africa. 
  • Biotechnology has the ability to lower greenhouse gas emissions and combat global warming, such as rice genetically engineered to emit less methane.

This is why hundreds of agricultural organizations from all 50 states have called on Congress to pass uniform, national food labeling legislation this year.  Watch here.

Video - http://youtu.be/Gn18qz-iVJI

SOURCE Coalition for Safe Affordable Food



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