Champion® Debuts National Marketing Campaign to Introduce Full Line of Light Maintenance Products
'There's a Champion in Here' campaign ignites the winning spirit and celebrates the Champion in everyone
SOUTHFIELD, Mich., April 16, 2018 /PRNewswire/ -- For over 110 years, the iconic Champion® brand from Federal-Mogul Motorparts has been one of the automotive aftermarket industry's most recognized brands, and a leading choice among automotive enthusiasts. Beginning today, Champion is re-igniting its spirit and heritage by launching the new "There's a Champion in Here" campaign to reconnect consumers with the brand and to roll out an extensive, new product line including filters, batteries, wipers and lighting, in addition to its iconic spark plugs. All products come with Champion's new, award-winning packaging, the recipient of the prestigious ANDY, ADDY and LIA Awards.
"Champion is a brand for everyone, and the 'There's a Champion in Here' campaign is designed to ignite the will to win and celebrate the Champion in all of us," said Michael Proud, Vice President, Marketing, Americas, Federal-Mogul Motorparts. "The campaign will feature an all-new commercial which highlights those winning moments of excitement people have when enjoying their cars and machines. And now with the introduction of our new product offering, people have an opportunity to install more Champion parts to maintain them as the Spring season begins."
The campaign, which begins today and continues through July, will consist of television, online radio, digital, social media, out-of-home units such as wallscapes and bus wraps, as well as cinema prior to the screening of Avengers 3: Infinity War in over 200 theaters across 3,000 screens.
"Champion is rolling out a complete portfolio of light maintenance products, solidifying its place as a full-service source of high-quality product for many different applications such as cars, boats, mowers, motorcycles, go-karts, golf carts, chain saws, lawn mowers, you name it," added Proud. "The April launch is well-timed to cover all of consumers' Spring maintenance needs and will beg the question, 'Why just service your machine this Spring, when you can Champion it?'"
To learn more about Champion, please visit www.championautoparts.com. Follow the brand on Facebook at www.facebook.com/championparts, Twitter (www.twitter.com/championparts), and Instagram (www.instagram.com/championparts).
About Federal-Mogul
Federal-Mogul LLC is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company's aftermarket brands include ANCO® wipers; Beck/Arnley® premium OE quality parts and fluids; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, National®, Nüral®, Payen®, Sealed Power® and Speed-Pro® engine products; MOOG® chassis components; and Abex®, Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 55,000 in 24 countries. For more information, please visit www.FMmotorparts.com.
*BERU is a registered trademark of BorgWarner
CONTACT:
Karen Shulhan (Federal-Mogul Motorparts) – 248.354.4383
[email protected]
Drew Shippy (Pinnacle Media) – 330.688.3500
[email protected]
SOURCE Federal-Mogul Motorparts
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article