BOSTON, Dec. 20, 2016 /PRNewswire/ -- The most-seasoned professional athletes understand how a debilitating muscle cramp can change the course of a game or competition. But for a growing number of world-class athletes – which now includes James Develin, a pro fullback who played on the 2015 championship football team and a Brown University graduate – the secret to preventing and treating exercise-induced muscle cramps lies in a 1.7-ounce sports shot called HOTSHOT®.
Develin, like many pro football players, is an avid user of HOTSHOT. He is now an official brand ambassador for HOTSHOT as well. Develin's partnership with the scientifically proven sports shot underscores how even the best-trained and most nutritionally-savvy athletes need a solution for exercise-associated muscle cramps, and they trust HOTSHOT to prevent cramps by stopping them where they start: at the nerve.
Develin was first introduced to HOTSHOT through a nutritionist and was instantly intrigued after trying it following several long training practices. "Fullbacks are utility players, so it's important for me to be in the best shape possible to help my team win, and that means no cramping and quick recoveries in between games. I love HOTSHOT's spicy taste, and without cramps my body is able to jumpstart the recovery process. Plus, it's an NSF-certified product, so I know I can trust it to keep me in the game and off the sidelines," said Develin.
Invented by Nobel Prize-winning neuroscientist and endurance athlete Rod MacKinnon in collaboration with Harvard Medical School neurobiology professor Bruce Bean, HOTSHOT is comprised of a proprietary formula of GMO-free organic ingredients with a spicy kick. Consumed before, during or after exercise, HOTSHOT facilitates the synchronization of communication between the nerves and muscles thereby boosting athletes' Neuro Muscular Performance (NMP) to prevent and treat muscle cramps.
"As a Boston native, I'm proud to welcome James to the HOTSHOT family," said Bean. "We spent years developing this precise formula to prevent and treat muscle cramps so athletes like James aren't undermined by debilitating cramps. HOTSHOT is a scientific breakthrough and it's incredible that it's not only available to professional athletes at James' caliber, but to anyone who experiences muscle cramps as part of their regular exercise and sports activities."
Millions of athletes and fitness enthusiasts suffer from painful, unpredictable muscle cramps that can derail performance and shake confidence. Many existing "remedies" that target the muscle have limited scientific evidence that they work. HOTSHOT is a brand new concept in sports nutrition. It works by stimulating sensory nerves to affect muscle function. No other consumer product has demonstrated significant efficacy in mitigating muscle cramps. The proprietary HOTSHOT formulation has been extensively tested in clinical settings, as well as by amateur and world-class athletes across endurance sports, track and field, professional football and tennis.
HOTSHOT is available online at www.TeamHOTSHOT.com, on Amazon.com and at select specialty retailers in Los Angeles, Calif., Boulder, Colo. and Boston, Mass. A single serve bottle is $7 USD, while 6-bottle and 12-bottle packs are $35 and $65 USD, respectively.
Invented by Rod MacKinnon, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with a Harvard Medical School neurobiology professor Bruce Bean, HOTSHOT® is the sports shot with a kick that is scientifically proven to prevent and treat muscle cramps. A scientific breakthrough in sports nutrition, HOTSHOT is a kick-ass proprietary formulation of organic ingredients that boosts Neuro Muscular Performance – how an athlete's nerves and muscles work together in an optimal way. MacKinnon and Bean spent several years calibrating this precise formulation of Transient Receptor Potential (TRP) activator ingredients that stimulate TRP ion channels in the mouth, esophagus and stomach that directly influence and regulate nerve function. Translation? HOTSHOT stops muscle cramps where they start – at the nerve – allowing athletes to push harder, train longer and finish stronger. HOTSHOT is a USDA Certified Organic product that is non-GMO Project Verified and NSF Certified for Sport®, as well as vegan and gluten-free. To learn more, visit www.TeamHOTSHOT.com. HOTSHOT is a product of Flex Innovation Group LLC, a division of Flex Pharma, Inc. (Nasdaq FLKS).
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