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Chart-Topping Songstress, Rihanna, Takes It All Off With New Scent

The Best-Selling Digital Recording Artist of All Time Launches Third Fragrance, Nude by Rihanna

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NEW YORK, Nov. 16, 2012 /PRNewswire/ -- Rihanna, Grammy Award winning multi-platinum artist and cultural icon, will launch her third fragrance, Nude by Rihanna, on Black Friday at Macy's. From the very first encounter, Nude by Rihanna's seductive floral oriental blend envelops the body, evoking thoughts of bare, glistening skin. 

(Photo: http://photos.prnewswire.com/prnh/20121116/NY11608 )

Nude by Rihanna is sensual and provocative.  It is an uninhibited scent that captures a stripped down essence. The fragrance allows her fans, to experience something very personal, a true embodiment of the singer. Nude by Rihanna joins Reb'l Fleur and Rebelle, two dark and rebellious scents created by Rihanna in years past, in her uninhibited fragrance lineup. 

The scent's prominent top notes give fans a glimpse into her native Barbados with layers of Guava Nectar, Mandarin and Pear. The center of the fragrance opens into a sultry softness with a blend of Orange Blossom, Gardenia Petals and Velvet Jasmine Sambac. The seductive, milky gourmand base weaves together Sandalwood and Second-skin Musk, with the fresh and feminine hints of Vanilla Orchid, rounding out a fragrance that is at once daring, yet accessible. 

"My third fragrance, Nude, is subtle but it is also substantial – it is a fragrance you will want to wear with nothing else," says the songstress. "I cannot get enough of this," Rihanna exclaimed upon her first encounter with the fruity oriental blend, noting that the scent immediately evokes the idea of bare skin and simple, basic pleasures.  

Chairman and CEO of Parlux Ltd., Fred Purches, commented on the exciting new venture, stating that "Rihanna is one of the world's most talented artists. She is a captivating young woman who knows what she wants and perfectly balances strength and femininity. Her third fragrance, Nude by Rihanna, was formulated to capture Rihanna's distinct brand of sensuality."

THE BOTTLE
Just as Rihanna's appearance suits her daring nature, Nude by Rihanna's packaging – inspired by stiletto heels - gives a distinct feminine edge with a twisting matte ribbon layered over precious metal. The color of the fragrance itself is transparent, playing off of the Nude theme. The fresh, scintillating scent is complemented by a bottle as unique and sexy as the artist herself.

THE NUDE BY RIHANNA FRAGRANCE COLLECTION
3.4oz Eau de Parfum Spray $59
1.7oz Eau de Parfum Spray $49
6.7oz Body Lotion $30

Nude by Rihanna will be available for purchase at Macy's nationwide beginning November 2012.  The fragrance will be available at additional retailers beginning February 2013.

THE NUDE BY RIHANNA AD CAMPAIGN IMAGERY
American photographer, Tony Duran and Rihanna reunited as he photographed her for the sexy and playful Nude by Rihanna campaign. Rihanna, dressed in nude lingerie while wrapped in a sheer sheath, blasted her music and kept reapplying Nude throughout the shoot.

THE PERFUMER
For her third scent, Rihanna approached legendary perfumier Harry Frémont of Firmenich. Both brought their distinctive passion to the collaboration to develop a revealing, provocative fragrance.

ABOUT RIHANNA
Rihanna - the "#1 Person On Facebook" with over 62 million Likes - has sold over 37 million albums and 146 million digital tracks worldwide, and currently holds the record as the top-selling digital artist of all time. The recipient of six Grammy Awards® and seven Billboard Music Awards, she was named the world's #1 social media star by Forbes, with over 2.9 billion views on YouTube/VEVO, the most ever for any female artist, and over 26 million Twitter followers. In addition to her 11 Hot 100 #1 singles and [now] 23 Top 10 singles, she also has 18 #1 singles on the Billboard Dance Club Song Charts. Rihanna is currently dominating global charts with "Diamonds," the fastest-rising single of her career to date, and the first single from UNAPOLOGETIC, her upcoming 7th studio album for Island Def Jam in just seven years - arriving in stores worldwide on Monday, November 19th. UNAPOLOGETIC is also available pre-order at iTunes: http://smarturl.it/UnapologeticDlx. The RIHANNA DIAMONDS WORLD TOUR which begins March 8th in Buffalo, New York is scheduled to stop in more than 28 cities across North America prior to its European takeover. The European tour starts in Bilbao, Spain on May 26th and runs through July with stops in Austria, Belgium, Finland, France, Germany, Holland, Norway, Portugal, Sweden, and the UK with additional cities, dates and special festival events still to be announced.

ABOUT PARLUX LTD., INC.
Parlux Ltd., is a manufacturer and international distributor of prestige products. It holds the licenses to manufacture and distribute the fragrance brands of Rihanna, Jessica Simpson, Vince Camuto, Paris Hilton, Marc Ecko among others.

SOURCE Parlux Ltd.



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