Checkers & Rally's Partners With Buxton to Identify Restaurant Growth Opportunities
Will use customer analytics to support restaurant site selection
FORT WORTH, Texas, March 8, 2016 /PRNewswire/ -- Checkers Drive-In Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its "Crazy Good Food," exceptional value and people-first attitude, has partnered with Buxton to identify growth opportunities for Checkers & Rally's restaurants across the United States. The company, which operates and franchises both Checkers® and Rally's® restaurants, currently has more than 800 restaurants.
"Checkers & Rally's achieved our best growth in more than 15 years since Checkers and Rally's merged in 1999 and we're prepared to continue our aggressive growth," said Jennifer Durham, Chief Development Officer of Checkers & Rally's. "We look forward to integrating the insights from Buxton's analytics into our development strategy."
As a Buxton client, Checkers & Rally's will receive a customized real estate model delivered through the web-based Buxton Analytics Platform. Utilizing the platform, Checkers & Rally's will be able to analyze potential sites, run daypart traffic reports, and create unlimited market expansion scenarios. Checkers & Rally's joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.
"Buxton is pleased to support Checkers & Rally's growth efforts by providing the insights needed to select outstanding new restaurant locations," said Stephen Polanski, Senior Vice President of Sales at Buxton. "We look forward to being a part of the brand's continued success."
About Checkers & Rally's
Based in Tampa, Fla., Checkers & Rally's, an iconic and innovative drive-thru restaurant chain known for its "Crazy Good Food," exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally's® restaurants. With more than 800 restaurants and room to grow, Checkers & Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally's is a place where franchisees and employees who work hard can create opportunity for themselves, their families, and their communities. In recent years, the brand has been awarded several of the industry's most prestigious awards including: No. 1 Restaurant Franchise in Franchise Business Review's Top 50 Multi-Unit Franchises for 2015, Top 500 by Entrepreneur Magazine, Best Drive-Thru in America by QSR Magazine and the Hot! Again award from Nation's Restaurant News.
For more information, please visit www.checkersfranchising.com.
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.
For more information, visit www.buxtonco.com.
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