Cheers to Summer: Chobani Champions® Tubes Tour America National Sampling Tour to Hand Out One Million Greek Yogurt Tubes in 2013

NEW BERLIN, N.Y., June 19, 2013 /PRNewswire/ -- Chobani, maker of America's No. 1 selling Greek Yogurt brand, is driving across the country delivering a delicious taste of summer fun by handing out one million Chobani Champions® Greek Yogurt Tubes to kids of all ages.

During the summertime sampling tour, the Chobani Champions Bus will stop at family-friendly events across the country, and also drop off Chobani Champions Greek Yogurt Tubes at local charities in each community. Chobani Champions Greek Yogurt Tubes offer a nutritious and delicious no-spoon-required snack for any occasion, with 5 grams of protein per serving.

"Summer to us is purely about having fun, whether you're a kid or a kid at heart. It's about new experiences and making memories, and we're visiting as many places as we can to help fuel summer activities with Chobani Champions," said Tiffany Vandermark, director of experiential marketing for Chobani. "We know kids will love our authentic strained Chobani Champions Greek Yogurt in a good-on-the-go tube, so the first taste is on us! Plus, since we use only natural ingredients and real fruit in Chobani Champions Tubes, it's a product parents can feel good about giving to their children."

In addition to being a good source of protein, Chobani Champions Greek Yogurt contains Vitamin D for growing bodies. Chobani Champions Tubes are available in four fun flavors – Jammin' Strawberry, Swirlin' Strawberry Banana, Rockin' Blueberry and Chillin' Cherry. Chobani Champions is also available in 3.5 oz. cups in four flavors: Very Berry, Vanilla Chocolate Chunk, Blueberry and Strawberry.

The Chobani Champions Bus will visit events, festivals and celebrations across the country, including the following appearances:

  • June 21-23:        

Long Grove Strawberry Festival (Long Grove, Ill.)

  • July 12-14:

Kent Cornucopia Days (Kent, Wash.)

  • July 20-21:

27th Annual Connoisseurs' Marketplace (Menlo Park, Calif.)

  • July 26-28:

Pepsi International Soccer Cup (Houston, Texas)

  • Aug. 2-4:   

International Surf Festival (Hermosa Beach, Calif.)

  • Aug. 16-18:

Bohemian Nights at NewWestFest (Fort Collins, Colo.)

  • Aug. 30-Sept. 2:

Taste of Colorado (Denver, Colo.)

To see the full tour schedule for the Chobani Champions bus, visit http://chobanichampions.com/events. The Chobani CHOmobile is also touring this summer. Connect with Chobani Champions on Facebook at https://www.facebook.com/chobanichampions to follow all the fun on the road.

About Chobani

Maker of America's No. 1 selling Greek Yogurt brand, Chobani was founded on the belief that people have great taste, they just need great options. That is why Chobani produces only the highest quality authentic strained Greek Yogurt products made with only natural ingredients out of its New Berlin, N.Y. plant and its new one million square-foot production facility in Twin Falls, Idaho. As part of Chobani's nothing but good philosophy, it is committed to supporting local farmers and strengthening its surrounding area economies. Chobani uses milk from local-area farms and gives 10 percent of its annual profits to charities worldwide through the Shepherd's Gift Foundation, the company's charitable arm. All Chobani products are Kosher certified, contain five live and active cultures and are made with milk from cows not treated with rBST*, with most of its products offering two times more protein than regular yogurt. Chobani products are available nationwide, and in Australia and the UK. Chobani offers consumers a variety of nothing but good productsChobani Greek Yogurt, Chobani Bite, Chobani Flip and Chobani Champions. For more information, please visit chobani.com or connect with Chobani on Facebook at facebook.com/chobani

*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

SOURCE Chobani



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