Cheetah Mobile Sees Strong Initial Results From Yahoo Search and Native Advertising Partnership

Leading mobile developer integrates Yahoo's search and native advertising platform across top apps

Nov 18, 2015, 10:00 ET from Cheetah Mobile

SAN FRANCISCO, Nov. 18, 2015 /PRNewswire/ -- Cheetah Mobile Inc. (NYSE: CMCM), the world's top developer of mobile utility apps, with 567 million monthly active users, today announced that it's leveraging Yahoo Inc.'s (NASDAQ: YHOO) mobile search and native advertising platform to enhance the user experience across its top-rated applications Clean Master, CM Security, CM Browser and CM Locker. Thanks to the global strategic partnership, Cheetah Mobile has already seen an approximate 30 percent day-to-day increase in Yahoo generated revenue in CM Security through the first two weeks of full integration.

Through this partnership, Cheetah Mobile launched Yahoo "Search In Apps," which brings users the best of search and content discovery on mobile. Cheetah Mobile's integration of Yahoo mobile search in its top apps will enable users to enjoy Yahoo's newly launched Search Buzz tool, which automates query- less content discovery. Users can also enjoy other product integrations, such as Clean Master's innovative iSwipe feature, which allows users to get to Yahoo Search through hot corners on their Android device. Thanks to this new integration with Yahoo Search, the CM Browser app now sees 60 percent of its global revenue driven from Yahoo's Search-in-Apps. Both CM Browser and CM Security have also seen a significant increase in user engagement in-app as a result of the integrations, with retention rates in CM Launcher up 18.5 percent.

Cheetah Mobile is also leveraging Yahoo Gemini, Yahoo's marketplace for search and native advertising in CM Security and will be rolling it out further across its entire suite of leading apps in the coming weeks. This integration drives a smart, data-driven and scalable approach, further increasing monetization while enhancing user experience with beautiful ads.

"We're very excited to team up with our friends at Yahoo to help Clean Master and our suite of utility apps become even more useful," said Sheng Fu, CEO of Cheetah Mobile. "The team over at Yahoo, including their business, product and engineering teams, has been working side by side with ours to customize and optimize the integrations for our users. This level of service, flexibility and creativity demonstrates the team's commitment to this partnership."

"User satisfaction is always our top priority and, now that four products in the CM family are integrated with additional Yahoo functionality, we're pleased to see users are happy with the added benefits," said Xinhua Liu, CMO at Cheetah Mobile. "Yahoo Search-in-Apps allows our users to discover more without having to exit our applications."

"We have been working with the Cheetah Mobile team to innovate and enhance user discovery in their mobile applications," said Ian Weingarten, SVP of Corporate Development and Partnerships at Yahoo.

"We remain excited about our partnership with Cheetah and the opportunity to provide our search and native ad products to their global user base."

About Cheetah Mobile Inc.

Cheetah Mobile is a leading mobile internet company. The Company aims to provide the best apps for mobile users worldwide, while building a leading global mobile ad platform for advertisers. Cheetah Mobile had approximately 567 million global mobile monthly active users in September 2015. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Duba Anti-virus, help make the internet and mobile experience speedier, simpler, and safer for users worldwide.

The Company also provides various platform products such as Duba.com, Cheetah browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.

About Yahoo

Yahoo is a guide focused on informing, connecting, and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses.Yahoo is headquartered in Sunnyvale, California, and has offices located throughout theAmericas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).

Media contact

Josh Ong
+1-626-322-7241
press@cmcm.com

Ana Braskamp
+1-408-718-4493
abraskamp@yahoo-inc.com

SOURCE Cheetah Mobile