Chegg Adds Brand Partnerships to Bring More Value to Students
Business Development and Marketing Expert Joins Chegg's Leadership Team
SANTA CLARA, Calif., May 26, 2011 /PRNewswire/ -- Chegg, the number one online textbook rental company, today announced the launch of its new Brand Partnership program, which includes daily deals. Chegg continually creates value for students by saving them time, money and helping them get smarter. Brands that share those goals are now able to partner with Chegg to reach millions of college students directly through the Chegg student network. Newly appointed Vice President of Business Development, Elizabeth Harz, will lead Chegg's Brand Partnerships, delivering valuable services to students nationwide.
"The Chegg network of services already reaches millions of college students directly, bringing them access to our leading rental and learning services, and now we are adding daily deals and brand partnerships to provide students with even more value and more savings," said Dan Rosensweig, CEO of Chegg. "Adding Elizabeth Harz to our management team will not only help connect brands with this audience, but map to Chegg's goal of providing students with the right products and tools when they need them to be successful."
Harz will oversee Chegg's Brand Partnerships. She brings over twenty years of media experience in both sales and general management from Electronic Arts, Yahoo, CNet and PC Magazine. Prior to joining Chegg, Harz was Senior Vice President of Global Media Sales at Electronic Arts, responsible for leading the company's partnership efforts across platforms. Under her leadership, EA created a global marketing communications network, allowing marketers to connect with gamers playing on a console, in social environments and throughout their mobile gameplay experience. She is an advisor to several startups, and sits on the board of the Interactive Advertising Bureau.
"Students think of Chegg as their advocate, whether helping them save money on their textbooks or helping them with their homework or picking the right professor. With the launch of Brand Partnerships, we are extending the products and services available to college students on our platform," said Harz. "We have already partnered with great brands like Capitol One, Dr. Pepper, MTV and Microsoft, and we are excited to expand to further delight students and brands."
"mtvU is dedicated to every aspect of college life, making Chegg.com a great partner," said Carlo DiMarco, Senior Vice President of Strategic Partnerships, mtvU. "Chegg.com is committed to helping students save money on the high cost of textbooks, an issue many have dealt with for years. We're proud to work with them to continue this mission."
For more information on opportunities to connect with millions of students through the Chegg's Brand Partnership program, please contact Elizabeth Harz at firstname.lastname@example.org or visit http://www.chegg.com/brandpartner.
Chegg, the number one online textbook rental company, is helping students on more than 6,400 campuses nationwide save time, save money and get smarter. Students can save hundreds by renting in a variety of ways: online at Chegg.com and Borders.com, from the Chegg iPhone app, on select campus bookstores through the Powered by Chegg program, and its exclusive partnership with the Independent College Bookstore Association (ICBA). In addition, to help students succeed in their college career, Chegg has expanded its offerings to include CourseRank, a course scheduling tool, and Cramster, the leading provider of online homework help. As a part of the company's on-going environmental efforts, Chegg plants a tree every time a student rents through a partnership with American Forests' Global ReLeaf program. Since its founding in 2007, the company has grown into a respected and trusted brand used by college students and was recently named to Time's Top 50 Websites . For more information, visit www.chegg.com/.
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